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The Bamboo Project Blog

Buzz Marketing for Technology

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. software that links to networking site (e.g. October 02, 2008 in Learning Trends , Management , Organizations , social networking , Web 2.0 | Permalink. |. October 02, 2008 in learning | Permalink. |. September 30, 2008 | Permalink. |. The Bamboo Project Blog.

How to select the right web design and web development firm

Confluent Forms

If you are looking for custom software, evaluating logo designs doesn't make much sense, nor does looking at complex software applications if you are looking for Flash animations. The same applies for your web site or web-based software since, as mentioned before, you'll probably need it to be supported for 3 to 5 years. 1) Establish a rapport. Evaluate their portfolio.

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

You could also find free downloadable software timers. Compare Prices On Movies & Books. Compare Prices. Think Simple Now. Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. Habits of Highly Innovative People. Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments. recall days where I just felt so â??full’ Whats this?).

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How not to destroy a project during the contract phase

Confluent Forms

This behavior often is seen when a sales person promises you the entire project for a specific amount, but then when you read the contract, you see language such as " this is only an estimate and the final project price might vary due to a number of factors ". Be equally fair By default, lawyers will craft a contract that is the most defensive posture for your company. Seems simple, right?

100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. Free software deals. Each day you can receive free downloads of software that would normally cost money. Software releases. Find out when software is released for your specific operating system with Track Version. Price changes.

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6 Marketing Lessons I Learned from Lean Software Geeks

It's All About Revenue

Hosted by Lean Startup guru, Eric Ries , it was an opportunity to dig out some agile marketing tips from the unexpected source of three software geeks: author Mary Poppendieck , Etsy CEO Chad Dickerson , and Spark59 Founder Ash Maurya. One of the first things Dickerson did as the newly minted CTO at Etsy in 2008 was issue a public apology. Then a Japanese competitor started beating them with far lower prices. Create a Simple Price Explanation. Price can make or break a deal. So framing the discussion around price can be one of marketing’s most vital tasks.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. While GreenRope is new to the VEST report, the company itself was founded in 2008. With a $500 per month starting price, it is targeted at small to mid-size businesses but not at the most tiny.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), But its $750 per month offering should be practical for many SMBs and a $1,250 per month option allows still higher volumes. Pricing details are published on their Web site – which is itself typical of SMB products.) This pricing is low even among SMB demand generation systems. So I was quite curious to see what they had to offer.

OpenBI Finds Success with Open Source BI Software

Customer Experience Matrix

It was particularly relevant because I’ve also been watching an IT Toolbox discussion of BI platform selection degenerate into a debate about whose software is cheaper. Indeed, if software cost were the only issue, then open source should already have taken over the world. One reason it hasn’t is that early versions of open source projects are often not as powerful or easy to use as commercial software. Since the majority of project costs come from labor, not software, the most likely advantage would be increased productivity. But I’m not sure he believed me.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. The Problem with Business Software & How Visualization Can Fix It. Forrester Wave: Service Desk Management Tools, Q2 2008. white paper for Software Decision Makers. Create and Run Any Application On-Demand. A New Generation of Software as-a-Service (SaaS) Solutions. Secure your virtual and physical environments with the same software. 2008 Annual Google Communications Intelligence Report. src = [link]. }. White Papers |. How-To.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. Probably more important, LeadLife has also bundled marketing services with its software. Services are provided with every level of the product, including the lowest price of $750 per month.

eglue Links Data to Improve Customer Interactions

Customer Experience Matrix

As anyone who has had to repeat their phone number three times during the course of a simple transaction can attest—and that would be all of us—that feature alone is worth the price of admission. The price for all this is not insignificant. However, this is probably in line with competitors like Chordiant , Pegasystems , and Portrait Software. But although eglue and its competitors have survived and grown on a small scale, this class of software is still far from ubiquitous. Let me tell you a story. Then, finally, some studies came out the other way.

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results. Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Are Web 2.0

SEM 1

Marketbright Targets Sophisticated Demand Generation Users

Customer Experience Matrix

We didn’t look at the software itself, so I can’t comment on it in any detail. This doesn't strike me as a very effective selling point: buying a product because of its architecture is the software equivalent of reading Playboy for the articles. (Do I get credit for resisting the temptation to link to Playboy.com?) Pricing ranges from $20,000 to $200,000 per year based on the modules and number of users, so the system is financially competitive facross the spectrum. What really matters are the features facilitated by this architecture. Hubba hubba, eh?

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

In fact, Marketo pricing is about as simple as it gets: a straight monthly fee ranging from $1,500 to $10,000 depending on the number of leads, page views and email contacts. Tags: marketing software marketing automation software as a service on-demand software sales automation demand generation As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. Forms can be reused across campaigns.

ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A 30-day trial version of this costs $49.) Tags: software usability measurement business intelligence software analytical database analysis systems Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support. See, for example, this post , which has the virtue of pretty graphics.)

More Thoughts on Comparing Demand Generation Systems

Customer Experience Matrix

As of last week’s post , I had decided to build a list of applications plus some common issues such as vendor background, technology and pricing. They also rhyme, in case anybody ever wants to write the song.) So what I end up with is a two-column matrix that has ‘basic’ and ‘advanced’ as the columns, and horizontal sections for four applications (lead generation, lead nurturing, lead scoring and distribution, and performance measruement) and four foundations (technology, vendor, usability, pricing). The issue I’m wresting with is still how to present vendor summaries.

New Guide is Ready

Customer Experience Matrix

proper e-commerce site will be available shortly, but if anyone really can't wait, the salient details are: - 150+ point comparison matrix and detailed tables on: Eloqua, Manticore, Marketo, Market2Lead and Vtrenz, based on extensive vendor interviews and demonstrations - price: $595 for single copy, $995 for one-year subscription (provides access to updates as these are made--I expect to add more vendors and update entries on current ones). - to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

May 22, 2008. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Comment by Dr. Wright on May 22, 2008 @ 12:22 am. Comment by Rahsheen on May 22, 2008 @ 12:28 am. Comment by Melissa (Pronoia) Pierce on May 22, 2008 @ 12:29 am. Comment by Sean Robins (NWchiropractor) on May 22, 2008 @ 12:30 am. Comment by David Swedlow on May 22, 2008 @ 12:40 am.

Still More on Assessing Demand Generation Systems

Customer Experience Matrix

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. Tags: marketing software marketing automation software selection demand generation I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. As you might have guessed from my recent posts, I was especially interested in his perceptions of the purchase process.

Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead offers several configurations of the system with different prices and capabilities. Pricing depends on the version, database size and transaction volume and ranges from $60,000 to $100,000 for a mid-market solution. Tags: marketing software marketing automation demand generation Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But it’s just fine.

Bah, Humbug: Let's Not Forget the True Meaning of On-Demand

Customer Experience Matrix

Pricing would only need to cover overhead, marketing and customer support. Many software-as-a-service vendors stress other advantages: lower cost of ownership, lack of capital investment, easy remote access, openness to external integration, and so on. Tags: predictive modeling analytics tools on-demand software I was skeptical the other day about the significance of on-demand business intelligence. still am. But I’ve also been thinking about the related notion of on-demand predictive modeling. Call it the Sorcerer’s Apprentice effect. third-party databases).

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. IO is also integrated with GX Software BlueConic to track and segment Web site visitors. Both IO and Dialogue are available as on-premise software or hosted by Pitney Bowes.

Alterian Branches Out

Customer Experience Matrix

As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. But apparently that is a price they are willing to pay for growth. But systems integrators, like in-house IT departments, are not always terribly price-conscious and are very concerned about the number of technologies they must support. But Alterian’s core technology still relies on traditional installed client software.

Fitting QlikTech into the Business Intelligence Universe

Customer Experience Matrix

So even though cheaper is better and prices do vary widely, price shouldn’t be the determining factor unless all else is truly equal. Tags: qlikview dashboards analytics tools qliktech software selection analysis systems vendor evaluation I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. This encompasses everything from standard operational reports to dashboards to advanced data analysis. But I digress. Sorry.)

iPhone TV Ads - Hall of Fame Marketing

Smashmouth Marketing

It can use your GPS location and you can refine it by cuisine, neighborhood or price. And of course, kudos to past Hall of Famers, the iPhone designers and the iPhone software developers. How cool is the latest iPhone TV ad for UrbanSpoon. Free app where you simply shake your iPhone like shaking dice, and it rattles and tumbles like a slot machine and spits out a restaurant. And then there's Shazam. Hear a song on the radio or on TV, quick, hold up your iPhone and it will identify the song for you. Thought I would test it with an arcane song an it pulled it up. Brilliant!

Ads 2

iPhone TV Ads - Hall of Fame Marketing

Smashmouth Marketing

It can use your GPS location and you can refine it by cuisine, neighborhood or price. And of course, kudos to past Hall of Famers, the iPhone designers and the iPhone software developers How cool is the latest iPhone TV ad for UrbanSpoon. Free app where you simply shake your iPhone like shaking dice, and it rattles and tumbles like a slot machine and spits out a restaurant. And then there's Shazam. Hear a song on the radio or on TV, quick, hold up your iPhone and it will identify the song for you. Thought I would test it with an arcane song an it pulled it up. Brilliant!

Ads 2

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / May 12, 2008 5:00 AM. / 22 Comments. Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. In essence, that means people can give the crowd an incentive to work on a software development project. Like microPledge, Cofundos.org ( our coverage ) is a web service for offering and managing software bounties.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Stay on top of or at least aware of the latest and greatest blogging updates or software. Links 3-08-08 to 3-25-08 | effectivedesign.org on 26 Mar 2008 at 3:39 am. [.] 50 Habits of a Highly Effective Blogger » EdithYeung.com [.]. ThatsBlog.com » Blog Archive » Blog Carnival: Blogging: Fifth Edition on 20 May 2008 at 2:57 pm. [.] June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Copyright © 2008 Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact.

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

One final point about Dataupia is pricing. A 2 terabyte blade costs $19,500, which includes both hardware and software. DATAllegro’s contribution was the software to distribute data across and within the hardware nodes and to manage queries against that data. Aster pricing starts at $100,000 for the first terabyte. WX2…WhiteCross…get it?) It also has by far the highest list price, of $180,000 per terabyte. They also note that the price per terabyte drops when you buy more than one.) You’ll note I didn’t refer to these systems as “appliances”.

Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

July 8, 2008 in wikis | 9 comments. Most offer, like Wikispaces, different levels of customisation for different prices. July 9, 2008 at 2:17 pm. Let’s hope they’ll get it up and running asap again and not too much of the 1.000.000 users data will be lost… July 9, 2008 at 5:05 pm. July 9, 2008 at 5:07 pm. July 10, 2008 at 3:29 am. July 10, 2008 at 7:40 am. July 10, 2008 at 8:31 pm. July 11, 2008 at 4:35 pm. July 11, 2008 at 7:02 pm. July 11, 2008 at 7:52 pm. About. Projects. Resources. Services.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company.

For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

Of course, predictive modeling is not an end in itself, unless you happen to sell predictive modeling software. Where manual review is not feasible, behavior detection software including SAS Interaction Management , Unica Affinium Detect , Fair Isaac OfferPoint , Harte-Hanks Allink Agent , Eventricity and ASA Customer Opportunity Advisor can scan huge volumes of information for significant patterns. But trigger events can also be as basic as an abandoned shopping cart or search for information on pricing. But this simple condition is not always met.

Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

Since Denodo is the only mashup software I’ve examined, I can’t compare it with its competitors. The price seems reasonable, given the productivity benefits that Denodo should provide: $27,000 to $150,000 per CPU based on the number of data sources and other application details. Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”. Whether this is literally true or not (and who could know?), there is certainly more data sloshing around than ever.