Smashmouth Marketing

JUNE 1, 2022

2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). A closet, two computers, and a credit card. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2011 Acquired Target 250 in London to enter the EMEA market.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. The appointment setting vendors today are pricing introductory appointments from $600-$700 for an offshore provider, to $900-$1,000 for on-shore providers – per completed meeting.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

MARCH 4, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100