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Activate Acquires Green Leads

Smashmouth Marketing

Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. 2008 The two of us get married.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

The work of Kahneman and Tversky laid the foundation for the behavioral science discipline we now call behavioral economics. Kahneman can accurately be described as the intellectual "godfather" of behavioral economics. In Thinking, Fast and Slow , Kahneman asserts that the cognitive processes people use can be thought of as two "systems."

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How Homethreads is leveraging data to create a new customer experience

Martech

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. And those are the things that we’re working on.

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FunnelCake announces free Sales Rep Grader to enable sales leaders in the move to remote work

Varicent

The 1-click plugin for Salesforce is free for any sales team to use with up to 20 sales reps APRIL 20, 2020 — KITCHENER, ON — FunnelCake, leader in Revenue Operations software, has announced a free plugin for Salesforce users to measure and report on key sales metrics while sales teams adapt to remote work: The Sales Rep Grader.

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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. But to get that kind of results these days, you cannot do that for $500, you have to spend probably $2000 to $5000 a month to get quality backlinks and work.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

Jay (and Alyson) fell in love, and fell in love with politics while in college, and post-graduation they both worked as political consultants and advisors. From political marketing, it was a short jump to “conventional” marketing, and Jay worked for several years as the head of marketing for Waste Management, Inc.