WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. What critical intelligence can be gained from PPC analytics? and Howard Kaplan , COO of Future Now. Let the market tell you what works and what doesn't. See how it performs.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

SEPTEMBER 8, 2008

Finding A Home For Your Work: The Best Blogging Platform For You by Smarter Than Your Average Blog Writer Steph Auteri presents the pros and cons of the leading blog platforms ( Blogger , WordPress , TypePad and Movable Type ) as well as alternatives MySpace and LiveJournal.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

MARCH 23, 2009

There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style Turn your computer into an alarm clock? Use Gmail as a web-based hard drive for file storage?

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. This brief yet helpful post provides some answers.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Managing design to hit branding goals While these questions may sound straightforward, they are also very easy to overlook in implementation. They looked at 20 top brands through two key questions: Does the site cater to user needs?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Another survey in late 2008 conducted by JupiterResearch/BuzzLogic stated that “50 percent of frequent blog readers say they have taken an action after reading a blog.”

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

JANUARY 2, 2008

Clearly, the failure of that majority of vendors to properly align with customer needs presents an opportunity for those who are successful at this to gain a significant competitive advantage. And while you're at the site, consider participating in their new Marketing Outlook 2008 study. So, how do you do that?

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

SEPTEMBER 8, 2009

The problem is that any business area or profession that experiences unusual growth (think ad-supported "free" online services in 1999, or real estate from 2002-2008) inevitably attracts, along with some very bright people committed to their new craft, a less savory crowd of opportunistic, incompetent or even unscrupulous entrants as well.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. These two sites plus About.com collectively received more than 169 million search click-throughs in December 2008, according to Matt McGee. It's growing at an astounding rate.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

NOVEMBER 20, 2008

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Where is the best place to host your blog? What can you learn from the world's most successful blogs? Hello, My Name Is. Is Writing Great Content Enough to Build a Successful Blog?

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

JANUARY 20, 2009

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Previous posts in this series: Best of 2008: SEO Guidance, Part 1 ** technorati tags: PR 2.0, The emergence of social media and user-generated content has radically changed the practice of PR.

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. 2: Average CTR for Banner Ads - New Data , September 16, 2008 As with AdWords, benchmarking data for banner ad performance is also difficult to find.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

DECEMBER 4, 2008

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income. Which blogs do reporters read?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20