Before You Abandon Your Social Media Accounts, Read This
B2B Marketing Traction
DECEMBER 13, 2011
At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. According to a Technorati study in 2008 , the blog abandonment rate is over 90%.
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