B2B Marketing Traction

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. According to a Technorati study in 2008 , the blog abandonment rate is over 90%.

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Is Your Marketing Plan SMART?

B2B Marketing Traction

According to a Technorati study from 2008, blogs have a 94% abandonment rate. presents expense totals and timelines on one page (attainable, realistic?), and includes due dates (timely?). How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example.

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

A 2008 Technorati study showed that the blog abandonment rate was over 90%! Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts. Here are a few ideas: 1.

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 I’m relatively active on LinkedIn. I update my status several times a week. to foster aggressive adoption of Web 2.0

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