ViewPoint

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Up, Down, Over and Out

ViewPoint

I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008: I''ve been a puppet, a pauper, a pirate, a poet, a pawn and a king. Adjective —Directed or moving toward a higher place or position: "the up escalator".

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." You’ve first got to show them (if not help them create) a reason to trust you—give a positive result first. Sometimes those people are us!

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