Paul Gillin

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Unfair Rap on Gates

Paul Gillin

Since leaving Microsoft in 2008, Gates has all but disappeared from the industry he helped create, devoting himself instead to his foundation. He has thrown himself into that task with all the energy he brought to crushing Microsoft competitors, only this time has goals are perhaps more commendable. Related articles.

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Attack of the Customers Press Release

Paul Gillin

. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side.

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How to Summarize Content for a Business Audience

Paul Gillin

1 AP story: The number of Americans applying for unemployment benefits fell 19,000 last week to a seasonally adjusted 326,000, the fewest since January 2008. Still, the trend in weekly unemployment claims has been positive and offered hope that a better job market could help lift a sluggish economy later this year.

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The Changing Rules of B2B Marketing

Paul Gillin

In 2008, about 100 people visited the site every day. Companies like Dell, which does 80% of its sales volume with corporate customers, are ideally positioned to take advantage of these new channels. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. However, the Pampers team was so convinced of the product’s superiority that they focused more on the positive splash it would make in the market than the possibility that some people might be alarmed by the visible changes.