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Stop Storytelling to Make More Sales

B2B Digital Marketer

Throughout the discussion, Kate emphasizes the need for striking a balance between providing a framework for sales reps and allowing them the freedom to infuse their personality into the brand messaging. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. What is effective content marketing? Copyright © 2010 Tiecas, Inc.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

If your company’s sales cycle is 9 months and you run 3-month campaigns—switching focus along with a change in quarter—you’re leaving most of your prospects hanging. "Disconnect between sales and marketing" Seamus Walsh's Bio. in January 2008. Marketing Edge podcast. Seamus Walsh.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Esp with high consideration set products and long sales cycle, it makes it difficult to track. Esp with high consideration set products and long sales cycle, it makes it difficult to track. data above). Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. data above).

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Match the content to the prospect’s buying cycle to ensure you can nurture them around the cycle (see below). Share your thoughts by leaving a comment. Try polls and surveys to gather data. Resources

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Top 50 SEO & Marketing Blogs & Influencers for 2022

seo.co

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. There’s also a fantastic podcast by the same name. Seth’s Blog. Cassandra Daily.

SEO 98
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The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

seo.co

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. There’s also a fantastic podcast by the same name. Seth’s Blog. Cassandra Daily.