Stories that Sell

Trending Sources

How, When and Where Buyers Want Case Studies

Stories that Sell

Out this summer, the 2010 survey report offers insight specifically on how influencers and decision-makers use five different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets. Longer stories are trending – In 2008, respondents preferred two-page case studies. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. It’s just really good stuff!

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. July 08, 2008. June 26, 2008. June 25, 2008. June 02, 2008. May 29, 2008. blogs, texting, podcasts, online video â?? May 19, 2008. May 13, 2008. May 05, 2008.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

May 19, 2008. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. I’ve asked for recommendations and have a pretty decent profile going on LinkedIn. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. I did a presentation on this recently, actually, at PodCamp NYC… [link]. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. Comment by Jamie Grove - How Not To Write on May 19, 2008 @ 7:35 am. Comment by Eric Miltsch on May 19, 2008 @ 7:57 am. May 2008.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

PODCAST. Enter your email address: May 23rd, 2008 in Productivity. Jamie says on May 23rd, 2008 at 12:11 pm. Lorie Marrero says on May 23rd, 2008 at 7:28 pm. Ann says on May 23rd, 2008 at 10:43 pm. Farfield says on May 24th, 2008 at 5:07 pm. Jonelle says on May 29th, 2008 at 10:33 am. I’m a librarian and thought this post had some really great ideas.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « Prev. Next » All comments. Add a comment on Slide 1. Embed Video? Just include the embed code in the comment!

50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Counselors Corner > May 2008 > 50 of the Most Dependable Web Resources for University Students 50 of the Most Dependable Web Resources for University Students. Some of the things you can assemble on Netvibes include favorite email accounts, blogs, search engines, instant messengers, social networks and podcasts. © copyright 2003 – 2008. Associate Degree Programs.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. Lesson # 8 Learn To Podcast. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. ReadWriteWeb. RWW Network.

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Download conference-video podcasts from iTunes. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. Stories from the Near Future : Video from the 2008 New Yorker Conference. MORE PODCASTS. Your Eustace : The winners of the 2008 Eustace Tilley Contest. Give a gift.

What Is Productivity?

Buzz Marketing for Technology

Podcasts (26). Copyright © 2008 by Pavlina LLC. Copyright © 2008 by Pavlina LLC, www.StevePavlina.com. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. « Manifesting Intentions. Polyphasic Sleep » What Is Productivity? October 19th, 2005 by Steve Pavlina Email this article to a friend. In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. It takes time to save time.

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet. This trend actually creates an opportunity for those who think and act like trusted advisors. You can listen here. In the interview, I share how I got my start and how the Internet has shifted control away from marketers and salespeople. also describe how today's sales people can add value to the buying process by becoming expert content filters for prospects. What's The Customer Collective ?

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Podcasts. Data Center - Feb 2008. Data Center - Aug 2008 Enterprise Architecture - Sept 2008 Security. Storage - Feb 2008. Storage - June 2008. Virtualization Directions - Oct 2008. April 2, 2008 (Computerworld). Microsoft scales out SQL Server 2008, wants to democratize BI. Microsoft scales out SQL Server 2008, wants to democratize BI. 2008 Internet Malware Trends Report. Defy the laws of reporting - introducing Crystal Reports(R) 2008. Download Windows Server 2008 Hyper-V. More Resources. Events. Blogs.

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

Blog Articles Podcasts Videocast Audio Books Strategy and the Fat Smoker First Among Equals Practice What You Preach The Trusted Advisor True Professionalism Managing the Professional Service Firm Practice Coach Seminar Notes Subscriptions. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Selecting A Leader: Do We Know What We Want? Accountability: Effective Managers Go First (published on ChangeThis.com) The One-Firm Firm Revisited. Managing. Client Relations. search help Careers. Strategy. Audio. Written.

Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

Podcast. © 2008 MIT Sloan. Academic Programs. Faculty & Research. Alumni. Executive Education. Corporate Connection. Newsroom. About MIT Sloan. Newsroom. << Newsroom Home. Press Releases. Press Clippings. Expertise Guide. Publications. Articles. Archives. MIT Sloan Spotlight. News Briefs. In Depth. RSS Feeds. Video. MIT Sloan Background. Related Links. Sitemap.

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The Bamboo Project Blog

Buzz Marketing for Technology

June 27, 2008 | Permalink. |. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. Record a podcast describing something wonderful about where you live. June 25, 2008 in Web 2.0 June 23, 2008 in Career Management 2.0 , learning , professional development | Permalink. |. June 23, 2008 in comment08 | Permalink. |. June 20, 2008 in eportfolio | Permalink. |. June 20, 2008 | Permalink. |. June 19, 2008 in Strategic THinking | Permalink. |. The Bamboo Project Blog. TrackBack (0).

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Want to Start a Podcast? Here's How to Do It [Free Guide]

Hubspot

From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. That’s up from just 9% in 2008. Want to start a podcast for your business? You''ll learn: The business value of starting a podcast.

What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Giving a talk at the Graduate School of Bangkok University, January 2008. Friday 27 June 2008 05:15 PM GDT The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. What makes an effective knowledge worker? Monday 2 October 2006 17:50 GDT. Title What makes an effective knowledge worker? Weblog Gurteen Knowledge Weblog. Posted Date Monday 2 October 2006 17:50 GDT. contact.

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Mediasite is a presentation capture tool that records and synchronizes audio, video, and slides and then allows the presenter to provide it online for on-demand viewing or in podcast form. IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. Podcasts.

Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. I’ll admit it, my first inclination is to agree that podcasts are sort of outdated. How Do I Know if Podcasts are Worth My Time? It’s a paradox.

21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

Hubspot

But there are much better ways to pass the time while traveling -- which is why we've curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy. Pro Tip: If you're into the podcasts on this list, the free app Stitcher lets you make playlists of all your favorite podcasts. Podcast). What is it? Over 2 Hours.

How to Select and Optimize Outsourced Teleprospecting Redux

B2B Lead Generation Blog

If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

June 27, 2008. Edward Winslow , A “tired” refired business professor, at 10:00 am EDT on June 17, 2008. Piss Poor Prof , Google should be research, at 12:50 pm EDT on June 17, 2008. Dolsy Smith , Librarian at The George Washington University, at 2:15 pm EDT on June 17, 2008. stevenb , at 4:10 pm EDT on June 17, 2008. Scrawed , at 9:15 am EDT on June 18, 2008. wmiller , at 11:30 am EDT on June 18, 2008. Marty Jenkins , at 1:40 pm EDT on June 23, 2008. Jackson , Consultant — Instructor, at 5:40 am EDT on June 24, 2008.

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Grow Your Wiki

Buzz Marketing for Technology

podcast. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Podcast. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet. Podcast. Intranet Blog. Main Page. About Us / Contact Us. Applications. Best Practices. Blogs. Case Studies. Content Migration. Content Management (CMS). Convergence. Design. Events. Extranet. Governance. Human Resources. Humor. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Photos. Planning. Portal. Privacy. Search. Security.

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Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

TL Podcasts -->. Podcasting 101 — How Educators Can Use This New Technology. Copyright © 2008 – Privacy Statement – Terms of Service SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. Digital Media in the Classroom. School CIO. Subscribe. Latest eBook. More eBooks. 1:1 Computing Guidebook. Useful Tools. Contests.

100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

August 2008. July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. If you want audio podcasts, US soccer news, and news on both men’s and women’s teams, sign up at ussoccer.com. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research. Responses are currently closed, but you can trackback from your own site. (C) 2008 Accredited Degrees. Photography.

RSS 21

100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. If you want audio podcasts, US soccer news, and news on both men’s and women’s teams, sign up at ussoccer.com. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research. Responses are currently closed, but you can trackback from your own site. (C) 2008 Accredited Degrees. Accredited Degrees. Online.

RSS 21

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. Author(s): Chris Dede View a PDF of this article. © 2008 Chris Dede. 43, no. 3 (May/June 2008): 80–81. purposes include social bookmarking, wikis, podcasts, blogs, and software for personal expression and sharing (e.g., Volume 43, Number 3, May/June 2008 Order This Issue $5 (Members/Non-Members) Order > QTY. Connect Home | About EDUCAUSE | Login. Home | About | Issue Archive | Media Kit | Subscribe.

Bloom's Taxonomy Blooms Digitally

Buzz Marketing for Technology

April 1, 2008. Filming, animating, videocasting, podcasting, mixing and remixing – these relate to the increasing availability of multimedia and multimedia editing tools. Blooms Taxonomy Blooms Digitally. By Andrew Churches. URL: [link]. from Educators eZine. -->. By Andrew Churches --> Introduction and Background: Blooms Taxonomy. His taxonomy follows the thinking process.

Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites. Trackback by Extra Technology News — March 15, 2008 @ 11:55 pm. geognerd geospatial stock index - March 14, 2008. June 2008. ZDNet.

BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

at college and how their learning style is better suited to blogs and podcast lectures. BABSONKNOWLEDGE.ORG. Knowledge Work, Management & Productivity. « Analyze This | Main. Knowledge Management Lives! » October 14, 2005. Common Attributes of Knowledge Work and Knowledge Workers. The fact that knowledge workers primarily rely on their brains in their jobs rather than their bodies means that they have some attributes in common. These arent terribly surprising, and they all follow from a few basic principles and observations, but they need to be stated. Lawrence Peter Berra).

The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Sunday, May 25, 2008. In order to prepare students to consume and create multi-media messages, student should be both evaluating and creating Online video, podcasts and blogs. May 26, 2008 10:14 AM. May 26, 2008 10:19 AM. May 26, 2008 11:24 AM. May 26, 2008 12:00 PM. May 26, 2008 12:26 PM. May 26, 2008 9:48 PM. May 27, 2008 10:00 AM. June 15, 2008 10:14 AM. June 16, 2008 9:39 PM. Beyond Podcasting. ▼ 2008. (44). EdubloggerCon East BLC July 14th 2008!! The Education Podcast Network.

CMO of the Future

Buzz Marketing for Technology

If you have a story worth repeating, bloggers, podcasters, etc will repeat your story all over the world thereby building buzz and your brand at the same time. The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape.

Lead 11

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

Junta 42

Next, we applaud an article about the growth of podcasting and share our thoughts on its importance as a content marketing opportunity. Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. close our discussion with one must-do for aspiring podcasters.

Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. Link to Original Audio Source Signup for this Podcast Series About Paul Paul is a veteran journalist who's always been fascinated by the leading edge of technology innovation. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Edwards.

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but June 10th, 2008 at 1:17 pm. June 10th, 2008 at 1:31 pm. June 10th, 2008 at 3:41 pm. June 11th, 2008 at 10:02 am. June 11th, 2008 at 12:44 pm. June 12th, 2008 at 2:55 pm. June 12th, 2008 at 7:51 pm. June 13th, 2008 at 11:22 am. June 27th, 2008 at 12:51 am. June 2008. M. T. W. T. F. S. S. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Search the BMJ. BMJ Journals.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. On June 26th, 2008, Gwynne Kostin said: Good and thoughtful post. On June 29th, 2008, Jumping into the conversation?

Podcast: How to Optimize Teleprospecting Vendors

B2B Lead Generation Blog

If you are involved in lead generation for a complex sale, this podcast offers practical information you won't want to miss. Listen to podcast now (27 minutes MP3 9.58 MB). Podcast: How to Select and Optimize Teleprospecting Partnerships Sridhar is an industry thought leader in marketing and former HP executive that grew HP's Managed Services unit to $1B in revenue.

Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast. We also took some live Twitter questions as we were doing the podcast. You'll find Avinash's web analytics blog, Occam's Razor.

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

haven't heard the podcast yet, but it seems worthwhile based on Brendan's summary. Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. I'm surprised that the number of links to your blogs and Technorati Authority weren't included as ways to measure your social media. She discusses some of the challenges that organizations face when trying to innovate and build brands.

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

By leelefever on June 10, 2008 - 9:20am. Submitted by Victor (not verified) on June 11, 2008 - 8:34am. lightweight Submitted by EmbeddedLibrarian (not verified) on June 11, 2008 - 9:33am. not verified) on June 11, 2008 - 9:53am. Ning Submitted by Elizabeth (not verified) on June 11, 2008 - 10:01am. Kindle Submitted by leelefever on June 11, 2008 - 11:48am.

Social Media Budget Ratio

Buzz Marketing for Technology

Take for example - a blog - costs next to nothing, a podcast can cost btw $0 and $2000 on the high end, a video can cost btw $0 and $10,000 - $15,000, a wiki can cost about $6500 a year, a community can cost btw $0 (Ning) up to $100,000 a year for a private branded community. After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 So here it goes.

Podcast: Interview on lead generation with Dave Stein

B2B Lead Generation Blog

Listen to podcast now. I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group , and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Teleprospecting and nurturing tactics. Also, Check out Dave Stein's Blog for Sales Leaders. Whether you're in B2B marketing or sales or mangement, you'll find his commentary on what's happening in the industry relevant

Retailers Taking to Facebook One Way or Another

Marketing Edge

Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. highlight from the piece; “A September 2008 study by Rosetta (formerly Brulant) that focused on the top 100 online retailers in the US found that 59 had a fan page on Facebook, up from 30 in May 2008. Adam and I discuss in this Marketing Edge podcast how, in some cases, employees or customers may have already created a Fan page on Facebook without the permission of HQ or the Brand Manager. Time 14:22. The Classic Question?