Stories that Sell

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How, When and Where Buyers Want Case Studies

Stories that Sell

Out this summer, the 2010 survey report offers insight specifically on how influencers and decision-makers use five different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets. Longer stories are trending – In 2008, respondents preferred two-page case studies. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. It’s just really good stuff!

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. July 08, 2008. June 26, 2008. June 25, 2008. June 02, 2008. May 29, 2008. blogs, texting, podcasts, online video â?? May 19, 2008. May 13, 2008. May 05, 2008.

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Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

May 19, 2008. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. I’ve asked for recommendations and have a pretty decent profile going on LinkedIn. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. I did a presentation on this recently, actually, at PodCamp NYC… [link]. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. Comment by Jamie Grove - How Not To Write on May 19, 2008 @ 7:35 am. Comment by Eric Miltsch on May 19, 2008 @ 7:57 am. May 2008.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. Lesson # 8 Learn To Podcast. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. ReadWriteWeb. RWW Network.

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Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

Blog Articles Podcasts Videocast Audio Books Strategy and the Fat Smoker First Among Equals Practice What You Preach The Trusted Advisor True Professionalism Managing the Professional Service Firm Practice Coach Seminar Notes Subscriptions. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Selecting A Leader: Do We Know What We Want? Accountability: Effective Managers Go First (published on The One-Firm Firm Revisited. Managing. Client Relations. search help Careers. Strategy. Audio. Written.

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet. This trend actually creates an opportunity for those who think and act like trusted advisors. You can listen here. In the interview, I share how I got my start and how the Internet has shifted control away from marketers and salespeople. also describe how today's sales people can add value to the buying process by becoming expert content filters for prospects. What's The Customer Collective ?

What Is Productivity?

Buzz Marketing for Technology

Podcasts (26). Copyright © 2008 by Pavlina LLC. Copyright © 2008 by Pavlina LLC, Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. « Manifesting Intentions. Polyphasic Sleep » What Is Productivity? October 19th, 2005 by Steve Pavlina Email this article to a friend. In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. It takes time to save time.

Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Download conference-video podcasts from iTunes. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. Stories from the Near Future : Video from the 2008 New Yorker Conference. MORE PODCASTS. Your Eustace : The winners of the 2008 Eustace Tilley Contest. Give a gift.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Podcasts. Data Center - Feb 2008. Data Center - Aug 2008 Enterprise Architecture - Sept 2008 Security. Storage - Feb 2008. Storage - June 2008. Virtualization Directions - Oct 2008. April 2, 2008 (Computerworld). Microsoft scales out SQL Server 2008, wants to democratize BI. Microsoft scales out SQL Server 2008, wants to democratize BI. 2008 Internet Malware Trends Report. Defy the laws of reporting - introducing Crystal Reports(R) 2008. Download Windows Server 2008 Hyper-V. More Resources. Events. Blogs.

What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Giving a talk at the Graduate School of Bangkok University, January 2008. Friday 27 June 2008 05:15 PM GDT The Gurteen Knowledge Website. Altavista Weblog Entry. What makes an effective knowledge worker? Monday 2 October 2006 17:50 GDT. Title What makes an effective knowledge worker? Weblog Gurteen Knowledge Weblog. Posted Date Monday 2 October 2006 17:50 GDT. contact.

Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

Podcast. © 2008 MIT Sloan. Academic Programs. Faculty & Research. Alumni. Executive Education. Corporate Connection. Newsroom. About MIT Sloan. Newsroom. << Newsroom Home. Press Releases. Press Clippings. Expertise Guide. Publications. Articles. Archives. MIT Sloan Spotlight. News Briefs. In Depth. RSS Feeds. Video. MIT Sloan Background. Related Links. Sitemap.

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Want to Start a Podcast? Here's How to Do It [Free Guide]


From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. That’s up from just 9% in 2008. Want to start a podcast for your business? You''ll learn: The business value of starting a podcast.

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Mediasite is a presentation capture tool that records and synchronizes audio, video, and slides and then allows the presenter to provide it online for on-demand viewing or in podcast form. IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. Podcasts.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

TL Podcasts -->. Podcasting 101 — How Educators Can Use This New Technology. Copyright © 2008 – Privacy Statement – Terms of Service SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. Digital Media in the Classroom. School CIO. Subscribe. Latest eBook. More eBooks. 1:1 Computing Guidebook. Useful Tools. Contests.

How to Select and Optimize Outsourced Teleprospecting Redux

B2B Lead Generation Blog

If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting

Are Podcasts a Waste of Time or Marketing Gold?


Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. I’ll admit it, my first inclination is to agree that podcasts are sort of outdated. How Do I Know if Podcasts are Worth My Time? It’s a paradox.

The Bamboo Project Blog

Buzz Marketing for Technology

June 27, 2008 | Permalink. |. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. Record a podcast describing something wonderful about where you live. June 25, 2008 in Web 2.0 June 23, 2008 in Career Management 2.0 , learning , professional development | Permalink. |. June 23, 2008 in comment08 | Permalink. |. June 20, 2008 in eportfolio | Permalink. |. June 20, 2008 | Permalink. |. June 19, 2008 in Strategic THinking | Permalink. |. The Bamboo Project Blog. TrackBack (0).

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21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling


But there are much better ways to pass the time while traveling -- which is why we've curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy. Pro Tip: If you're into the podcasts on this list, the free app Stitcher lets you make playlists of all your favorite podcasts. Podcast). What is it? Over 2 Hours.

100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

August 2008. July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. If you want audio podcasts, US soccer news, and news on both men’s and women’s teams, sign up at Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research. Responses are currently closed, but you can trackback from your own site. (C) 2008 Accredited Degrees. Photography.

RSS 16

100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. If you want audio podcasts, US soccer news, and news on both men’s and women’s teams, sign up at Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research. Responses are currently closed, but you can trackback from your own site. (C) 2008 Accredited Degrees. Accredited Degrees. Online.

RSS 16

BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

at college and how their learning style is better suited to blogs and podcast lectures. BABSONKNOWLEDGE.ORG. Knowledge Work, Management & Productivity. « Analyze This | Main. Knowledge Management Lives! » October 14, 2005. Common Attributes of Knowledge Work and Knowledge Workers. The fact that knowledge workers primarily rely on their brains in their jobs rather than their bodies means that they have some attributes in common. These arent terribly surprising, and they all follow from a few basic principles and observations, but they need to be stated. Lawrence Peter Berra).

Grow Your Wiki

Buzz Marketing for Technology

podcast. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules.

Wiki 11

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites. Trackback by Extra Technology News — March 15, 2008 @ 11:55 pm. geognerd geospatial stock index - March 14, 2008. June 2008. ZDNet.

The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Sunday, May 25, 2008. In order to prepare students to consume and create multi-media messages, student should be both evaluating and creating Online video, podcasts and blogs. May 26, 2008 10:14 AM. May 26, 2008 10:19 AM. May 26, 2008 11:24 AM. May 26, 2008 12:00 PM. May 26, 2008 12:26 PM. May 26, 2008 9:48 PM. May 27, 2008 10:00 AM. June 15, 2008 10:14 AM. June 16, 2008 9:39 PM. Beyond Podcasting. ▼ 2008. (44). EdubloggerCon East BLC July 14th 2008!! The Education Podcast Network.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

June 27, 2008. Edward Winslow , A “tired” refired business professor, at 10:00 am EDT on June 17, 2008. Piss Poor Prof , Google should be research, at 12:50 pm EDT on June 17, 2008. Dolsy Smith , Librarian at The George Washington University, at 2:15 pm EDT on June 17, 2008. stevenb , at 4:10 pm EDT on June 17, 2008. Scrawed , at 9:15 am EDT on June 18, 2008. wmiller , at 11:30 am EDT on June 18, 2008. Marty Jenkins , at 1:40 pm EDT on June 23, 2008. Jackson , Consultant — Instructor, at 5:40 am EDT on June 24, 2008.

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

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Next, we applaud an article about the growth of podcasting and share our thoughts on its importance as a content marketing opportunity. Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. close our discussion with one must-do for aspiring podcasters.

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

haven't heard the podcast yet, but it seems worthwhile based on Brendan's summary. Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. I'm surprised that the number of links to your blogs and Technorati Authority weren't included as ways to measure your social media. She discusses some of the challenges that organizations face when trying to innovate and build brands.

Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast. We also took some live Twitter questions as we were doing the podcast. You'll find Avinash's web analytics blog, Occam's Razor.

Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. Link to Original Audio Source Signup for this Podcast Series About Paul Paul is a veteran journalist who's always been fascinated by the leading edge of technology innovation. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Edwards.

Weekend Reading: “They Ask You Answer” by Marcus Sheridan

B2B Marketing Insider

For the 106th episode of The Marketing Book Podcast, I interviewed Marcus Sheridan author of “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.” ” Marcus Sheridan’s pool company struggled after the housing collapse in 2008; today, it’s one of the largest pool installers in the U.S.

Podcast: How to Optimize Teleprospecting Vendors

B2B Lead Generation Blog

If you are involved in lead generation for a complex sale, this podcast offers practical information you won't want to miss. Listen to podcast now (27 minutes MP3 9.58 MB). Podcast: How to Select and Optimize Teleprospecting Partnerships Sridhar is an industry thought leader in marketing and former HP executive that grew HP's Managed Services unit to $1B in revenue.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Blogging and American Top 40 is it coming to this? 2008 is the Casey Kasem era of social media. What should I do?

Marketers can drink it up at the Tiki Bar and the new short form genre

Marketing Edge

The show, available wherever podcasts are distributed, also has a delightful Web site with excellent tie-ins to merchandise , drink recipes and plenty social media uses, including MySpace badges, a forum and live chat elements. We didn't discuss this in the podcast, but could there be product character appearances, such as a cameo from Captain Morgan? Time 20:22.

Three Elements of a Winning Blog Post

Marketing Edge

His blog post on the Top Rank Blog today is about the best social media podcasts. Add to that the aspect of voting (which Odden does in allowing voting for your favorite podcast) and you have a winning post. The issue is not which podcasts get the most votes, it’s about learning of new podcasts, recognizing the work of those that Odden’s readers support, and appreciating the abundance of talent available through and enhanced by social media. Tags: social media podcasting blog best practices marketing podcasts I’m a fan, friend, and peer of Lee Odden.

Podcast: Interview on lead generation with Dave Stein

B2B Lead Generation Blog

Listen to podcast now. I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group , and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Teleprospecting and nurturing tactics. Also, Check out Dave Stein's Blog for Sales Leaders. Whether you're in B2B marketing or sales or mangement, you'll find his commentary on what's happening in the industry relevant

10 Genius Tips on How to Create a Podcast Your Prospects Love


The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future:  . Podcasts? Authenticity matters in how to create a podcast.

Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Enterprise 2.008 » June 12, 2008. Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. podcast. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Ross Mayfields Weblog. Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Elevating the Enterprise 2.0 Conversation.