How a fearless content marketing strategy paid off Under Armour, IBM, and GE
Tomorrow People
OCTOBER 24, 2017
It all started in 2008, with the launch of GE Reports. Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity. Not exactly a nimble startup. Key Takeaways.
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