Industrial Marketing Today

MAY 6, 2011

In 2008, 78% of the respondents agreed that the results at the top of a search list were probably bought and paid for, regardless of relevance. This year, that view is shared by only 64% of respondents. There were some surprising and interesting twists to all the data as some of them are broken down by age groups.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Use video testimonials and/or interview your customers and convert them into podcasts. We are all used to seeing case studies and they are powerful marketing content. Add a new twist to this old workhorse by telling your story in different ways. These stories are uniquely yours, making them difficult for your competition to copy. Resources

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 14, 2010

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

OCTOBER 26, 2009

You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). Don’t make the visitor scroll vertically or horizontally to read your primary content. Calls to action – be absolutely clear about what you want the visitor to do. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60