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  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [2008, Podcast] Nine Excellent Reasons for Technology in Education > July 1, 2007
    TL Podcasts -->. Podcasting 101 — How Educators Can Use This New Technology. Copyright © 2008 – Privacy Statement – Terms of Service SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. Digital Media in the Classroom.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008, Podcast] Digital Natives in Our Midst | Advice and Opinion
    Podcasts |. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. PODCASTS. NAC launch from HP Procurve Podcast with Lippis Report, Part 1. This podcast offers insights and perspective on the various issues that relate to virtualization. More Podcasts » Resource Alerts. © 1994 - 2008 CXO Media Inc. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [2008, Podcast] Intranet Blog :: E-mail fatigue
    Podcast. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet. Podcast. Intranet Blog. Main Page. About Us / Contact Us. Applications. Best Practices. Blogs. Case Studies. Content Migration. Content Management (CMS). Convergence. Design. Events. Extranet. Governance. Human Resources. Humor. Information Architecture. Internal Communications.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008, Podcast] The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com
    Podcast Library. Podcast. How to Streamline Performance Reviews Employee Theft: How to Investigate How to Evaluate a Franchising Opportunity All Podcasts. Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy Copyright © 1999 - 2008 AllBusiness.com, Inc. © Copyright 2008 The Gale Group, Inc. Sign In. | | Free Newsletters. Home |. Business Advice |. Professional Journals |.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008, Podcast] Ple - LTCWiki
    blogs, wikis, podcasts, social bookmarking and others â?? A simple blog or podcast works well for instructors new to technology.and more experienced instructors may end up using a wide array of tools to achieve intended learning aims. In reality, the number of options with single-functionality tools (like blogs, podcasts, wikis, and so on) is that the learning curve for each tool is quite low. Podcasts See LTCs Audio Resource. From LTCWiki.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 29, 2008
    [2008, Podcast] The social mind of a corporate marketer
    Many of the readers of this blog and listeners of the Marketing Edge podcast have been in those sessions where ideas are evaluated about whether to have a company blog, launch a podcast series or include bloggers in the media relations strategy. In this podcast, Barger and I discuss his experience inside marketing and management groups deciding on social media tactics. Time 23:15. Wouldn’t you love to be a fly on the wall of a corporate meeting on social media?
  • MARKETING EDGE  |  THURSDAY, MAY 15, 2008
    [2008, Podcast] Who Controls Social Media in the Corporation? No One and That’s a Problem
    There will be more on this topic in a future Marketing Edge podcast with Robert Scoble to be posted June 2. Here's a podcast of the MIMA panel Who Controls Social Media in the Enterprise event – however, this was an abbreviated file when I downloaded. Minor gripe here to the Minnesota Interactive Marketing Association, why isn't there an audio player on the page for this podcast?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008, Podcast] 50 Habits of a Highly Effective Blogger " EdithYeung.com
    9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Links 3-08-08 to 3-25-08 | effectivedesign.org on 26 Mar 2008 at 3:39 am. [.] June 2008. May 2008. April 2008.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008, Podcast] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
    Podcasts |. Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. © 1994 - 2008 CXO Media Inc. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics.
  • ACQUIRING MINDS  |  MONDAY, DECEMBER 1, 2008
    [2008, Podcast] New B2B Research on Lead Generation through Web 2.0 Media
    Tier 3 - Podcast and pinging tools make up the third tier. Today we released the results from our latest research on B2B lead generation. The goal of our survey of close to 250 B2B marketers was to address two pivotal and practical questions specific to lead generation: What online marketing tools are B2B marketers using for lead generation How are online inquiries converted into offline, sales-ready leads? I would like to share our first chart from the research.
  • PR MEETS MARKETING  |  SUNDAY, MAY 18, 2008
    [2008, Podcast] Tagged - What's on page 123?
    In addition to Freakonomics, I finally finished David Meerman Scott's book, The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly (2007). . Mack Collier tagged me a couple of weeks ago on a meme about what I'm reading right now. The rules was to share the 6th through 8th sentences on page 123. I'm currently reading Freakonomics by Steven D. Levitt and Stephen J. Dubner.
  • MARKETING EDGE  |  THURSDAY, MAY 29, 2008
    [2008, Podcast] Social networks satisfy business, brands, and individuals needs to collaborate, learn, and embrace
    Provident Partners has a private network for listeners of the Marketing Edge podcast and readers of this blog on the Ning platform. Time 15:19. The idea of a group of people sharing information can apply to hobbyists (like whitewater,try KayakMind , a product launch team, or a global force of loyal fans. One of my current favorites is Natasha Bedingfield Many companies struggle with whether such a beneficial collaboration is a technology question.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008, Podcast] Ray's Personal Learning Environment
    Podcast Directory. Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. People. Social Networking Application. LinkedIn. Learning2006. Employee directory (through employer). eMail accounts. Personal. Evolution. My master address book. GroupWise. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [2008, Podcast] JOLT - Journal of Online Learning and Teaching
    2, June 2008. PBwiki (PBWiki.com, 2008) and as its wiki. and podcasts, as well as the schedule for students. video podcast episodes that they created, or comment. Said another student: Using blogs, wikis, and podcasts was a valuable way. Retrieved 1 8, 2008, from Moodle.org: [link]. 2008). Retrieved 1 10, 2008, from [link]. 10, 2008, from [link]. May 2008. Search JOLT. MERLOT Journal of Online Learning and Teaching. 4, No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008, Podcast] A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT
    CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. purposes include social bookmarking, wikis, podcasts, blogs, and software for personal expression and sharing (e.g., Volume 43, Number 3, May/June 2008 Order This Issue $5 (Members/Non-Members) Order > QTY. Connect Home | About EDUCAUSE | Login.
  • MARKETING EDGE  |  MONDAY, DECEMBER 29, 2008
    [2008, Podcast] Best PR and SEO Tactics
    As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. In this podcast, I chat with Lee Odden, a nationally recognized SEO and affiliate marketing consultant. Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 3, 2008
    [2008, Podcast] Breaking Through Same Old Health Care Marketing
    In this podcast with Larissa Rodriquez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey. There is plenty more examples of social media in healthcare that we will cover on future episodes of the Marketing Edge podcast. Time 17:44. Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [2008, Podcast] tgiftutorials wiki
    Podcasting for development. An explanation of the term and how researchers and their organizations are using podcasting for enhanced impact and outreach. tgiftutorials. FrontPage. Search wiki: Home. Edit page. Log in Add features Help. SideBar. Wikis. Introduction to Blogging. Blogs2. Google Home Page. Social bookmarking. RSS feeds. Reference Manager. The Search Revolution. Social Networking. ISI Web of Knowledge. RePEc. Online Communities. Office Suites.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [2008, Podcast] Putting in place a Virtual Events strategy
    Link to Original Audio Source Signup for this Podcast Series About Stuart Stuart Bowen, Senior Director of Virtual Events, ON24 In his current position, Stuart overseas the Sales and Business Development of ON24 Virtual Show, working with Sales, Executive Management and Product Development.
  • MARKETING EDGE  |  MONDAY, APRIL 14, 2008
    [2008, Podcast] Conversation is part of all marketing, whether you know it or not
    His popular blog and podcast are Jaffe Juice and Across the Sound. Time 18:34. Marketers can no longer hide in an ivory tower from the conversations that are taking place among consumers, investors, customers and all of the publics in which companies operate, according to author Joseph Jaffe , our guest on this episode of the Marketing Edge. Jaffe is in Minnesota to speak at the Minnesota Interactive Marketing Association meeting at the Fine Line tonight, Monday, April 14.
  • MARKETING EDGE  |  TUESDAY, APRIL 15, 2008
    [2008, Podcast] Taxes and Twitter a great combination for H&R Block
    Enjoy this podcast. Time 13:04. Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter.
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [2008, Podcast] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    So when I heard the authors of Millennial Makeover Michael Hais and Morley Winograd interviewed on the News Hour talking about how YouTube, et al social media was going to impact the future of American Politics , I had to reach out to them as guests on the Marketing Edge podcast. Time 21:37. I have said for a long time that social media is more a movement than a market.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 19, 2008
    [2008, Podcast] The times are changing for journalism - MinnPost is out ahead
    In this podcast, Kramer and I discuss how MinnPost came to be, the challenges for journalism, and the impact on democracy made by the changes in the way news is gathered and reported. Time 28:03. My guest on this edition of the Marketing Edge and I were on a panel a while back discussing how journalism is changing. Joel Kramer has spent his career in journalism.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [2008, Podcast] Anecdote: Matt Moore facilitates a discussion on story work with Madelyn Blair and me
    Matts a fast worker and has already posted the podcast. Company Profile. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories. Anecdotes. Blogging. Books. Change management. Collaboration. Communities of practice. Complexity. Culture. Expertise location. Facilitation. Intervention design. Knowledge. Knowledge circulation. Most Significant Change. Narrative. Newsletter. Open space. Questions. Quotes.
  • MARKETING EDGE  |  SATURDAY, APRIL 12, 2008
    [2008, Podcast] Is social networking right for corporate marketing? Two tests will you help decide
    This podcast we'll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO and co-founder of Ning , and Robert Scoble world renown blogger and managing director of Fast Company TV. As you'll hear in Gina's comments in this podcast, Ning found tremendous benefit in a forum called Ning Network Creators which is comprised of many customers using Ning's platform to create sites that facilitate communication among group members. Time 13:37.
  • TONY ZAMBITO  |  WEDNESDAY, APRIL 2, 2008
    [2008, Podcast] Where is the Future of Selling Headed?
    I recently read and listened to on Brian Carroll's blog, B2B Lead Generation Blog , an interesting Podcast about the new role of sales as expert content filters. Brian brings up the notion that today's role for sales people has changed due to the advent of the Internet. Therefore, allowing buyers to take control away from marketers and sales professionals. I agree with this and it has made for a complex world indeed. So, where is the future of selling headed?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 29, 2008
    [2008, Podcast] LiveBar – Add Community to your Site in Seconds!
    Link to Original Audio Source Signup for this Podcast Series About Peter Peter founded LiveWorld, Inc. A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar. If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld's newest product called LiveBar is for you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2008, Podcast] Information Literacy in the Workplace - Special Libraries Association
    ©2008 Special Libraries Association. Podcast Center. Advanced Search Options. UserID Password. Not a member? Join SLA | Forgot Your Password? Remember. QuickLinks. Inside SLA. Membership. Events & Conferences. SLA Community. Professional Development. Resources. Careers. Publications. Home > Publications & Products. > > Information Outlook Online. > > Information Outlook Online. > > 2001. > > June 2001. >
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [2008, Podcast] Web 2.0 Expo – cool stuff seen on the floor of the show
    So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [2008, Podcast] Directory of Social Networks for Learning Professionals
    Educators : a social network where educational podcasters at all. helpful, they can be blogs, podcasts, videos, zines, bookmarks, anything. Centre for Learning & Performance Technologies. Knowledge, Skills and Tools for the Learning 2.0 CONTACT. GUEST MAP. JANE HART. WRITING & SPEAKING. CONSULTANCY. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. 100 TOOLS. TOP 10 TOOLS LISTS. 25 TOOLS. NEW TOOLS FOR LEARNING CLUB. DIRECTORY OF.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 19, 2008
    [2008, Podcast] Five Ways PR Will Adapt to the Next Generation Newsroom
    In this podcast, I mention one of my favorite sites, The Frontline Club, an independent journalist organization in London. Time 30:05. What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 27, 2008
    [2008, Podcast] The Human Touch of Lead Nurturing/Marketing Automation
    I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua , MarketingExperiments and ON24. Because the webinar was a brief 20 minutes, we held all audience questions for a podcast interview right after. Steve Gershik VP of Marketing Innovation for Eloqua and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.
  • WRITTENT  |  MONDAY, JUNE 3, 2013
    [2008, Podcast] 10 Genius Tips on How to Create a Podcast Your Prospects Love
    The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future: . If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [2008, Podcast] 64 B2B Marketing Tools and Resources
    To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. Lead Nurturing — Keeping your Prospects Engaged (MarketingSherpa podcast). Lead Scoring Best Practices (Buzz Marketing for Technology podcast).
  • WEBMARKETCENTRAL  |  FRIDAY, APRIL 11, 2008
    [2008, Podcast] The 11th P of Blogging: Perspective
    Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant del.icio.us The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? pointed out the need for an 11th "P" word—perspective. Why do you blog?
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 16, 2008
    [2008, Podcast] Best of 2007: News Articles on Social Media Marketing
    Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) tags: Social media, blogs, podcasts, forums, social networking sites, Digg, del.icio.us, StumbleUpon, Searchles, social networks, social media strategy, A Marketer's Guide to Emerging Social Networks, iMedia Connection, Drew Neisser, aSmallWorld, Buzznet, Habbo, Ruckus, Social Networking Goes Professional, The Wall Street Journal, Jessica E.
  • WEBMARKETCENTRAL  |  WEDNESDAY, FEBRUARY 27, 2008
    [2008, Podcast] Best of 2007: Web 2.0 Sites
    Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [2008, Podcast] The 7 Deadly Sins of Blogging
    For example, pretty much everything I know about podcasting I learned from podcasting guru Albert Maruggi , so I rarely write anything about the topic without linking to him. The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 19, 2008
    [2008, Podcast] Hear About PR & Social Media at the B4B Conference
  • WEBMARKETCENTRAL  |  FRIDAY, SEPTEMBER 5, 2008
    [2008, Podcast] Social Media Best Practices Start with Blogging
    There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 11, 2008
    [2008, Podcast] Off Topic: My Biggest Influencers
    But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. Back to the Best of 2007 series next week.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 14, 2008
    [2008, Podcast] B2B Marketing Fast Fixes
    To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. Give Your Knowledge Away Studies have shown that dropping registration barriers for content such as white papers, webcasts and podcasts significantly increases the exposure to your materials—according to MarketingSherpa, by about a factor of seven on average.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 15, 2008
    [2008, Podcast] WMC Interviews: Anne Holland
    Does podcasting work?" Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. But last week, I had the unique pleasure of corresponding with Anne Holland, founder of MarketingSherpa and legendary marketing guruess.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 18, 2008
    [2008, Podcast] Best of 2007: Blog Posts on Social Media Marketing
    Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 30, 2008
    [2008, Podcast] Best of 2007: Articles and Blog Posts on SEO (Part 2)
    5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007.
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 8, 2008
    [2008, Podcast] The 8 Layers of a B2B Web Marketing Plan
    These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.) One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion.
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 16, 2008
    [2008, Podcast] 12 Steps to Successful SEO
    Ongoing link building Link building is a process; over time, you'll discover new sites and blogs to approach for links, develop new link bait content (articles, podcasts, video etc.), In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start.
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 22, 2008
    [2008, Podcast] Best of 2007: Articles and Blog Posts on SEM
    by Buzz Marketing for Technology Podcaster Paul Dunay hosts an interesting debate between Steve Rubel—who claims that a PPC recession is looming—and Alan Rimm-Kaufman, who takes a more bullish view. Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 14, 2009
    [2008, Podcast] Best of 2008: Cool Web Tools, Part 3
    64 B2B Marketing Tools and Resources by Modern B2B Marketing In one of the most underrated posts of last year, Jon Miller provides links to more than 60 tools and information resources including blog posts, white papers, analyst reports, webcasts, podcasts, ebooks and articles on topics ranging from lead scoring and nurturing to marketing ROI and social media tools. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?
  • WEBMARKETCENTRAL  |  FRIDAY, MARCH 14, 2008
    [2008, Podcast] Do Agencies Get Social Media?
    To be sure, there are agencies (smaller ones at least) that clearly "get" social media and use it extensively, such as Skip Lineberg of Maple Creative with his Marketing Genius blog ; Albert Maruggi at Provident Partners , guru of the Marketing Edge podcast ; Harry Hoover at My Creative Team with THINKing; and possibly this blog, informally associated with KC Associates.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 20, 2017
    [2008, Podcast] Weekend Reading: “They Ask You Answer” by Marcus Sheridan
    For the 106th episode of The Marketing Book Podcast, I interviewed Marcus Sheridan author of “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.” ” Marcus Sheridan’s pool company struggled after the housing collapse in 2008; today, it’s one of the largest pool installers in the U.S.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2008
    [2008, Podcast] Buzz Marketing: Thought Leadership with Paul Dunay
    The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. From reading your blog and listening to your podcasts, I see that you think a lot about marketing technology and innovation. Now you have RSS, podcasts, videocasts, blogs, wikis, mashups, widgets the list goes on.
  • WEBMARKETCENTRAL  |  THURSDAY, JUNE 5, 2008
    [2008, Podcast] How Social Media Has Changed PR
    And through various forms of social media—blogs, video, wikis, forums, podcasts, social bookmarking and networking sites—they have made themselves participants. I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. What do you think?
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [2008, Podcast] Best of 2008: Strategy and Branding, Part 1
    What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding.
  • MY TRAVELS ON THE NET  |  TUESDAY, SEPTEMBER 23, 2008
    [2008, Podcast] What You Need to Know about Internet Marketing (in 500 words)
    They hear about your company in an article, blog, forum, podcast, video, social media or social networking website and because they like what they hear, they visit your website. Internet marketing is often overwhelming and confusing. As if designing your website to rank well and getting other websites to link to it weren't hard enough, now you have to factor Web 2.0 and all that entails into your internet marketing mix. I'll be honest with you, it even drives me nuts.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2008
    [2008, Podcast] Lead Generation Best Practices: Thought Leadership with The Funnelholic
    Podcast : To early to call. I encourage someone to prove me otherwise, but I am not sure the power of the podcast is mature yet. The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , the world's fastest growing B2B online media and lead generation company. You can also follow him on Twitter ( funnelholic ).
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2008
    [2008, Podcast] B2B Marketing Thought Leadership: Tom Pick
    Blogs are already mainstream; podcasting is close if not already there; and video is fast approaching that status. B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace.
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 30, 2009
    [2008, Podcast] Best of 2008: Random but Interesting, Part 1
    Record and promote podcasts? The Complete Idiot’s Guide To Podcasting by Search for Blogging Mert Erkal delivers just what this post's title promises. If you're a podcasting pro, you can safely skip this one. But those just getting started with online audio will find a great list of helpful resources here, from free podcasting software ( Audacity ) to guides and tutorials on podcast production, as well as several links to worthy example podcasts.
  • SMART MARKETING  |  THURSDAY, SEPTEMBER 11, 2008
    [2008, Podcast] Small Business Marketing: Do You See Your Company's Marketing Style on the Highway?
    Common "turn signals" in the marketing world are e-newsletters, podcasts or press releases. They're probably now Twitter ing and podcasting, yet their company lacks a basic marketing plan and communications platform. These days a trip on the highway is filled with adventure. But I never stopped to consider how a small bussiness' marketing style might be reflected in any number of motorists I typically see on the highway.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 25, 2007
    [2008, Podcast] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [2008, Podcast] Open Research: A Framework for Social Analytics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 13, 2012
    [2008, Podcast] Lean StartUp Movement turning some heads
    I first heard about Eric Ries when he was interviewed by Mitch Joel on his excellent Six Pixels podcast. Ries coined the term “Lean Startup” in 2008. Click here if you cannot see this video interview with Eric Ries of The Lean Start-up. I had the pleasure of catching up with Eric Ries , author of The Lean Start-Up after he was just coming down from an amazing day of success at SXSW 2102. You get to hear about this first in this video interview!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [2008, Podcast] Finally, the truth about social media and customer engagement
    When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? The Marketing Companion podcast is among the top business podcasts in the world. By Mark W. Schaefer. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [2008, Podcast] Why are America’s fastest-growing companies killing their blogs?
    Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. As you can see in the graph above, video and podcasting use declined in this period.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [2008, Podcast] Does creating content make you dumb?
    I have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). Even more concerning is that I spend very little time consuming professional content like the podcasts and blog posts of others. I have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month).
  • CONTENT STANDARD  |  WEDNESDAY, JULY 15, 2015
    [2008, Podcast] Why a Top-Notch Podcast Could Be the Next Content Marketing Must-Have
    You’ve heard about Serial , the insanely addictive podcast that reached 5 million downloads on iTunes faster than any other in history and fueled water cooler conversations everywhere. The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? Podcast Listenership is Growing. Unsurprisingly, smartphone users are also more likely to listen to podcasts.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [2008, Podcast] Inside Airbnb: The Philosophy Behind Their Crazy Growth
    There''s been no looking back since Brian Chesky and team launched the company in 2008. Airbnb''s head of growth Jason Bosinoff joined HubSpot CMO Mike Volpe on th is week''s episode of The Growth Show podcast. Click here to download this podcast on iTunes. It''s better to have 100 people love you than 1,000 people like you. Jason Bosinoff, Engineering Manager, Airbnb [ Click To Tweet ].
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [2008, Podcast] A Simple Content Marketing Model Most Companies Ignore
    John Lee Dumas from Entrepreneur On Fire (EOF) does a podcast every day; he distributes it mainly through iTunes, Stitcher, and SoundCloud, and delivers show notes on a website. Podcasts – Every day, Enterpreneur On Fire’s John Lee Dumas presents a new podcast interview. In the beginning, it’s important to focus on creating amazing and relevant content with mostly one content type ( podcast, video, blog, etc ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [2008, Podcast] A fascinating “hardcore” B2B social media success
    In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. These channels included:blog, e-newsletter, Twitter, light-hearted videos, podcasts, Facebook and LinkedIn. > With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [2008, Podcast] Blogging, social media use skyrocketing at universities
    100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. Podcasting has risen from 22% to 41% in just one year. 53 percent in 2007, 54% in 2008 and 73% in 2009 report they monitored the internet for buzz, posts, conversations and news about their institution. From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [2008, Podcast] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. . Ahrefs: Ahrefs is offering a free 14-day free trial plus a special 30% discount of their marketing toolset for PNR podcast listeners only. Since 2008, the website has had over 2 million page views, 1 million visits, 500,000 visitors, 2,200 email subscribers, and 1,500 published articles.
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [2008, Podcast] This Week in Content Marketing: How Brands Could Inherit the Web
    Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. . Ahrefs: Ahrefs is offering a 14-day free trial plus a special 30% discount of their marketing toolset for PNR podcast listeners only. When it was retired in 2008, on its 100 th anniversary, Houghton said it had become the longest-running industrial publication in history.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2010
    [2008, Podcast] Social Media Usage in Content Marketing Jumps 500% in Two Years
    As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008. Podcasts.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Twitter, Facebook) - distribution of content through those channels has increased over 500% in two years. Blog usage has more than doubled.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [2008, Podcast] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. 17% of marketers plan to increase podcasting efforts this year. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 17, 2011
    [2008, Podcast] How, When and Where Buyers Want Content
    The 2010 survey report offered insight specifically on how influencers and decision-makers use 5 different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets. Longer stories are trending – In 2008, respondents preferred two-page case studies. B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. As my friend Paul Dunay said “ Companies are in an arms-race around content.&#
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [2008, Podcast] Marketing That Helps People? An Interview With Jay Baer
    I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. My team and I create social and content audits and strategic plans for companies across North America, and also produce the Convince & Convert blog, the One Thing daily email , and the Social Pros weekly podcast.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2008, Podcast] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?
  • JUNTA 42  |  SATURDAY, MAY 2, 2015
    [2008, Podcast] This Week in Content Marketing: The New Media Model Will Include Selling Products
    Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. . Joe’s rave: The Wall Street Journal recently redesigned its website, its first major update since 2008. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2008, Podcast] The Top #Nifty50 Women in Technology on Twitter for 2012
    She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. She hosts In Beta , a podcast about open source, web-based, mobile and social apps, and This Week in Google , a web show which covers the latest news about the cloud and Google. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [2008, Podcast] Visible Expert Profile: Lori Randall Stradtman
    But in 2008, with graduation looming, the Great Recession hit hard and she began to think creatively about career choices. Then I started a podcast series for authors, where they could share tricks-of-the-trade on getting published. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 6, 2011
    [2008, Podcast] Digital Marketing for Control Engineers, Machine Builders and Designers
    In 2008, 78% of the respondents agreed that the results at the top of a search list were probably bought and paid for, regardless of relevance. As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [2008, Podcast] The Best In B2B Technology Content Marketing
    We’ll take the audio from the video and make a podcast. Founded in 2008, ShopKeep is a cloud-based mobile point of sale solution for small and medium-sized businesses. The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [2008, Podcast] Why Empathy Is the Key to Being More Creative
    Not only have they launched a successful podcast on the topic, they've also made empathy an integral part of their office's culture. Back in 2008, Hummers were one of the most popular cars on the road. Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation.
  • SMART MARKETING  |  THURSDAY, JANUARY 12, 2006
    [2008, Podcast] Smart Marketing: Looking for a marketing job? Try this tactic.
    A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Here is a podcast interview I recently gave that is found at Sue Morems site and goes into much more detail about this marketing tactic. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [2008, Podcast] Visible Expert Profile: Jay Baer
    Then, in 2008, he launched Convince and Convert, a digital marketing consulting firm with a focus on content marketing and social media. ” Podcasts. Jay cohosts a podcast, Social Pros , which is paid for by sponsors. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [2008, Podcast] Content Auditing and Mapping it to the Industrial Buy Cycle
    Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Offer white papers, podcasts, videos, slideshows, case studies and make them friendly towards social sharing You need to start with a content audit and then map it to a proven industrial buy cycle in order to accomplish your content marketing goals.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [2008, Podcast] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Listen to the podcast: LEO : Chris, I’d like to get started with a question I think is at the top of everyone’s list. CHRIS : In 2008, I started myBusinessIntegrated as an integrated communications company. Listen to the podcast: LEO: Chris, I’d like to get started with a question I think is at the top of everyone’s list. CHRIS: In 2008, I started myBusinessIntegrated as an integrated communications company. An Act-On Conversation.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [2008, Podcast] Nate Silver and the Rise of the Free Agent Journalist
    Nate Silver is the ultimate inbound marketer, a guy who used “content” (his blogging and his statistical analyses of the 2008 and 2012 presidential elections) to draw an audience toward him and build awareness of his personal brand. ESPN helped Simmons build out his franchise so that today he is one of the country’s biggest sportswriters, and a multi-platform powerhouse who also appears on TV and makes hugely popular podcasts.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [2008, Podcast] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008. Podcast - A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed. On the web today, things change fast.
  • MARKETING EDGE  |  TUESDAY, DECEMBER 18, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. In this podcast, we touch upon his big three trends to look for in 2008 and the following items: -Social media is like jazz: don’t ask, just listen.
  • ACT-ON  |  THURSDAY, OCTOBER 15, 2015
    [2008, Podcast] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
    And while you can add audio, I’m not a big fan of audio on content unless it’s expected (like for webinars, podcasts, and videos). There are several reports of animated gifs lifting response, like: Bluefly added an animated gif to one of their emails way back in 2008 and got a 12% lift in revenue from the animated gif segment of the test.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [2008, Podcast] 7 Strategies for Using Content to Market Industrial Products
    2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [2008, Podcast] Study: B-to-B Marketers Lagging With Social Media
    Podcasts. 2008 FOLIO Award Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2008, Podcast] 2 Mistakes that Cause Content Syndication to Fail
    When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [2008, Podcast] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    According to Jeff Herrmann, the host of Publish or Perish podcast , it’s a little bit of both. JP : I think it helps that I joined LinkedIn early in 2007 or 2008. Listen to the full podcast to start building relationships and measuring your social selling success. Depending on how you look at it, LinkedIn’s Social Selling Index (SSI) is either a vanity metric or a valuable measurement of your social selling activity on LinkedIn.
  • MARKETING EDGE  |  THURSDAY, JULY 12, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Today’s podcast features an interview with Tom Wilde , CEO of EveryZing.com.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2008, Podcast] The Top #Nifty50 Women in Technology on Twitter for 2012
    She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. She hosts In Beta , a podcast about open source, web-based, mobile and social apps, and This Week in Google , a web show which covers the latest news about the cloud and Google. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [2008, Podcast] We All Want Awesome Content, Here’s How to Start Making It
    How can a blog post, a podcast, or a white paper be awesome if you don’t really believe everything you’re saying? Melania Trump made a speech at the end of the night that seemed decent enough – until, yaknow, the world found out that she basically lifted two paragraphs wholesale from a Michelle Obama speech in 2008. We spend all our time creating content – whether written, spoken, or drawn – with the goal that people will notice it and appreciate it.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [2008, Podcast] How, When and Where Buyers Want Case Studies
    Out this summer, the 2010 survey report offers insight specifically on how influencers and decision-makers use five different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets. Longer stories are trending – In 2008, respondents preferred two-page case studies. When it comes to customer success stories and case studies, real research comes few and far between.
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