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  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [2008, Podcast] The Mi6 Tweekly: Week of July 19, 2010
    Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. This is in addition to the ones I send manually. Chart: Want to Improve Customer Satisfaction?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JANUARY 19, 2006
    [2008, Podcast] B2B Lead Generation Blog: Improve your online sales lead tracking
    FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Use tagged URLs. 4. Cultivate your leads.
  • SMART MARKETING  |  THURSDAY, JANUARY 12, 2006
    [2008, Podcast] Smart Marketing: Looking for a marketing job? Try this tactic.
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • SMART MARKETING  |  FRIDAY, APRIL 7, 2006
    [2008, Podcast] Smart Marketing: Marketing consulting - Direct response advertising for Lawn-Boy
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
  • MARKETING EDGE  |  WEDNESDAY, JULY 11, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, JULY 12, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Paul, MN.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 27, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. channel.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Now what?
  • MARKETING EDGE  |  THURSDAY, DECEMBER 13, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  MONDAY, DECEMBER 17, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  TUESDAY, DECEMBER 18, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Nice post!
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  MONDAY, JANUARY 7, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. God, no!
  • MARKETING EDGE  |  SATURDAY, JANUARY 12, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  WEDNESDAY, JANUARY 16, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Eegadds!
  • MARKETING EDGE  |  THURSDAY, MAY 15, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  TUESDAY, JULY 15, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  MONDAY, OCTOBER 13, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 18, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 24, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 26, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 25, 2007
    [2008, Podcast] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 26, 2008
    [2008, Podcast] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 31, 2010
    [2008, Podcast] Best Social Media Stats and Market Research of 2009
    91% of B2B buyers read blogs, view videos or listen to podcasts online, and word of mouth is ranked as the most powerful influence on B2B purchasing. Of all business-to-business media categories, online revenue showed the strongest growth in 2008, increasing by 15.1%, while rising at a compound annual growth rate of 26.8% Matt McGee.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 24, 2010
    [2008, Podcast] B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies
    In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media.
  • TONY ZAMBITO  |  WEDNESDAY, APRIL 2, 2008
    [2008, Podcast] Where is the Future of Selling Headed?
    I recently read and listened to on Brian Carroll's blog, B2B Lead Generation Blog , an interesting Podcast about the new role of sales as expert content filters. Brian brings up the notion that today's role for sales people has changed due to the advent of the Internet. agree with this and it has made for a complex world indeed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2010
    [2008, Podcast] Research shows fastest-growing businesses pile on to the social web
    This difference accelerated in 2008 with 16 percent of the Fortune 500 blogging vs. 39 percent of the Inc. 500 is using at least one social media tool in 2009 (up from 77 percent in 2008). . That number is up from 60% in 2008 and 50% just two years ago. . 500, a list of the fastest-growing private U.S. companies.  . Digg this!
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [2008, Podcast] ClickInsights: Biggest roadblock to converting marketing leads
    in January 2008. Marketing Edge podcast. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? " Read on to get their insights. Ardath Albee. Ardath Albee's Tip.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 30, 2009
    [2008, Podcast] CMO Advice: What to look for when choosing a Social Media or Digital agency?
    Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. Related posts: Sincere Marketing – a podcast with Romi Mahajan We live in an age of skepticism about all forms. Romi: The single most important factor is the agency’s internal organizational principle.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 17, 2009
    [2008, Podcast] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    Marketing Edge podcast. Marketing Edge podcast. in January 2008. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte). Books.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2009
    [2008, Podcast] Will Blogging Kill Trade Publications?
    Pile the 2008 Recession on top and the industry has no room for innovation.  It’s focused on survival. Create videos or podcasts that accompany the articles that can only be accessed by using a code from within the magazine. But as much as I’m a technologist and marketer, I’m also a realist. The key to the demise.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [2008, Podcast] ClickInsights: How to make marketing messages memorable?
    Marketing Edge podcast. Marketing Edge podcast. in January 2008. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Blogs.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [2008, Podcast] ClickInsights: How can B2B marketers use content effectively for demand generation?
    Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Create a podcast that meshes the above interviews with your thoughts on the subject. You’ll have to write articles, agree to speak publicly, be open to participating in industry associations and webinars or podcasts.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [2008, Podcast] How to Get Your White Papers Read by Thousands
    Why Syndication Makes Sense A Business Content Study conducted by MarketingSherpa and TechWeb in 2008 found that a white-paper-centric site was one of the top five sources for white paper downloads by technology buyers. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2008, Podcast] Survey Says…Tech Buyers Read and Forward White Papers
    In fact, seventy-seven percent of respondents said they’d read at least one white paper in the last six months (compared to 68 percent in the 2008 survey), with 84 percent of them rating white papers as moderately to extremely influential when making technology-purchasing decisions. To download the report, visit [link].
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 14, 2009
    [2008, Podcast] Best of 2008: Cool Web Tools, Part 3
    Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? It can be used to create banner ads, slide shows or Flash-like animations.
  • ANYTHING GOES MARKETING  |  TUESDAY, OCTOBER 30, 2007
    [2008, Podcast] How do Marketers Measure Online Marketing?
    Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008. In addition, email ROI is decreasing but there are ways to leverage email with other marketing channels such as search, direct mail, podcasts and videos to help increase the effectiveness of email. Happy marketing!
  • ACQUIRING MINDS  |  SUNDAY, JUNE 22, 2008
    [2008, Podcast] What to make of the new Oracle.
    Corporate Podcast Shows - Oracle:8 , SAP:0 - A slam for Oracle Digg-style ranking site - Bonus points for Oracle on creating the Oracle Mix beta site There you have it.even in the online world, Oracle can claim superiority! Tags: podcasts blogs social media Web 2.0 That budget is 1.7% of revenue versus more than 5% a decade ago. media.
  • ACQUIRING MINDS  |  MONDAY, DECEMBER 1, 2008
    [2008, Podcast] New B2B Research on Lead Generation through Web 2.0 Media
    Tier 3 - Podcast and pinging tools make up the third tier. Today we released the results from our latest research on B2B lead generation. would like to share our first chart from the research. We asked the B2B marketers if a select number of online media tools were being deployed in lead generation programs. These tools are primarily Web 1.0
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 30, 2009
    [2008, Podcast] Best of 2008: Random but Interesting, Part 1
    Record and promote podcasts? The Complete Idiot’s Guide To Podcasting by Search for Blogging Mert Erkal delivers just what this post's title promises. If you're a podcasting pro, you can safely skip this one. Looking for the best career search websites? Specialty search engines? The story behind LOLcats? Find music online?
  • MARKETING EDGE  |  SATURDAY, JUNE 20, 2009
    [2008, Podcast] Notes From the 140 Conference on Twitter
    No doubt social media is plugged into mainstream media. I saw this while researching a project with the Society for New Communications Research about the differences in topics covered by the social web and mainstream media during the presidential campaign of 2008. Business. Personal Brands. Is this a career? Can you pay the mortgage?
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [2008, Podcast] Best of 2008: Strategy and Branding, Part 1
    What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? by Copyblogger Dean Rieck (is that real hair?)
  • MARKETING EDGE  |  FRIDAY, MAY 29, 2009
    [2008, Podcast] Using Experts to Get Better Media Coverage
    Bankrate, Inc “Bankrate.com’s 2008 Checking Study&#. In this “Soundbites From the Road&# podcast, Zanca and I discuss the highlights of using experts to provide greater depth of information and analysis. This is a good follow-up to the Marketing Edge podcasts with author Paul Schempp of 5 Steps to Expert.
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 22, 2009
    [2008, Podcast] 3 More Tips for Optimizing SEM Campaigns
    The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Be sure to save your work. 2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, FEBRUARY 27, 2009
    [2008, Podcast] My Blog got me a New Job and a Book Deal!
    I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.
  • MARKETING EDGE  |  MONDAY, DECEMBER 29, 2008
    [2008, Podcast] Best PR and SEO Tactics
    As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. In this podcast, I chat with Lee Odden, a nationally recognized SEO and affiliate marketing consultant. Time 28:49. What’s in a word? Plenty. VigiLanz is a client).
  • MARKETING EDGE  |  FRIDAY, DECEMBER 26, 2008
    [2008, Podcast] Marketing - It’s Not Who You Know It’s Who Knows You
    Chuck Hester, communications director of iContact, a large email solutions provider, and nationally recognized Linkedin expert is the guest on this Marketing Edge podcast Hester is as good as it gets about living the slogan It’s Not Who You Know, It’s Who Knows You. Time 16:43. All the other words on this blog help address that single slogan.
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [2008, Podcast] Three Elements of a Winning Blog Post
    His blog post on the Top Rank Blog today is about the best social media podcasts. Add to that the aspect of voting (which Odden does in allowing voting for your favorite podcast) and you have a winning post. Tags: social media podcasting blog best practices marketing podcasts I’m a fan, friend, and peer of Lee Odden.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 19, 2008
    [2008, Podcast] Five Ways PR Will Adapt to the Next Generation Newsroom
    In this podcast, I mention one of my favorite sites, The Frontline Club, an independent journalist organization in London. Time 30:05. What would a newsroom look like if you built it from scratch today? In this interview with Chris, we discuss the five principles their research identified for what a newsroom will look like. Please stop.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 15, 2008
    [2008, Podcast] WMC Interviews: Anne Holland
    Does podcasting work?" Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. Survey them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 4, 2008
    [2008, Podcast] How to develop Thought Leaders
    Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. But truly differentiated and provocative thought leadership is actually hard to come by. At InformationWeek, the No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 11, 2008
    [2008, Podcast] How to create your own Personal Brand?
    Link to Original Audio Source Signup for this Podcast Series About Dan Dan Schawbel is the leading personal branding expert for Gen-Y. As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Finance
  • PR MEETS MARKETING  |  SUNDAY, MAY 18, 2008
    [2008, Podcast] Tagged - What's on page 123?
    In addition to Freakonomics, I finally finished David Meerman Scott's book, The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly (2007). . Mack Collier tagged me a couple of weeks ago on a meme about what I'm reading right now. Levitt and Stephen J.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 6, 2008
    [2008, Podcast] PRMeetsMarketing Weekly Articles: February 7, 2008
    haven't heard the podcast yet, but it seems worthwhile based on Brendan's summary. Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [2008, Podcast] Word of Mouth Beats Out Comparison Shopping for Health Care
    Sarasohn-Kahn talks in this podcast about the relationship consumers have with social media in their healthcare decisions. In the area of public relations, podcasts are used to increasing effectiveness as a source for news reporting, and consumer information tools, Johns Hopkins Medicine podcasts are a classic example.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 20, 2008
    [2008, Podcast] Statistics on Advertising during a Recession
    Not only did I thank him for writing this paper, blogged about it, tweeted it but I also invited him to do a podcast with me so stay tuned. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate why that is a bad idea.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 25, 2008
    [2008, Podcast] Proven Big M Marketing Techniques
    Link to Original Audio Source Signup for this Podcast Series About Dave Dave Guzeman Mindpik's Mastermind, has combined sophisticated technical savvy with keen marketing instincts for over 30 years. Marketing is the interface a company builds to interact with the marketplace and the customer base.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 18, 2008
    [2008, Podcast] Secrets of Web Analytics – a podcast with Avinash Kaushik
    Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast. We also took some live Twitter questions as we were doing the podcast.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [2008, Podcast] “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�
    Is Business Week reporter Steven Baker active on social media (podcasting, blogging, & twitter) because he doesn't have enough press releases to read? He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! More Movement Than Market. Imagine that.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [2008, Podcast] 64 B2B Marketing Tools and Resources
    To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. white paper).
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 11, 2008
    [2008, Podcast] Off Topic: My Biggest Influencers
    But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother. Back to the Best of 2007 series next week. Going strong at 87, she still reads voraciously.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 16, 2008
    [2008, Podcast] Best of 2007: News Articles on Social Media Marketing
    Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. David Bankston del.icio.us
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 18, 2008
    [2008, Podcast] Best of 2007: Blog Posts on Social Media Marketing
    Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 30, 2008
    [2008, Podcast] Best of 2007: Articles and Blog Posts on SEO (Part 2)
    Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups. However.a
  • WEBMARKETCENTRAL  |  WEDNESDAY, FEBRUARY 27, 2008
    [2008, Podcast] Best of 2007: Web 2.0 Sites
    Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. Go2Web20.net Billed as "the complete Web 2.0
  • WEBMARKETCENTRAL  |  FRIDAY, MARCH 14, 2008
    [2008, Podcast] Do Agencies Get Social Media?
    Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing. We're blogging!" to some posts. Haven't you people learned the art of pretending that you know what you're doing?
  • WEBMARKETCENTRAL  |  FRIDAY, APRIL 11, 2008
    [2008, Podcast] The 11th P of Blogging: Perspective
    Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant del.icio.us pointed out the need for an 11th "P" word—perspective. Why do you blog?
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [2008, Podcast] The 7 Deadly Sins of Blogging
    For example, pretty much everything I know about podcasting I learned from podcasting guru Albert Maruggi , so I rarely write anything about the topic without linking to him. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 19, 2008
    [2008, Podcast] Hear About PR & Social Media at the B4B Conference
  • WEBMARKETCENTRAL  |  THURSDAY, JUNE 5, 2008
    [2008, Podcast] How Social Media Has Changed PR
    And through various forms of social media—blogs, video, wikis, forums, podcasts, social bookmarking and networking sites—they have made themselves participants. What do you think? Is that: Completely off base; A pointless statement of the blatantly obvious; or An intriguing contention that makes you want to hear more? Web 2.0
  • WEBMARKETCENTRAL  |  MONDAY, JULY 14, 2008
    [2008, Podcast] B2B Marketing Fast Fixes
    To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). Measure the right things.
  • WEBMARKETCENTRAL  |  FRIDAY, SEPTEMBER 5, 2008
    [2008, Podcast] Social Media Best Practices Start with Blogging
    There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 8, 2008
    [2008, Podcast] The 8 Layers of a B2B Web Marketing Plan
    These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.) Level 3. Level 4.
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 16, 2008
    [2008, Podcast] 12 Steps to Successful SEO
    Ongoing link building Link building is a process; over time, you'll discover new sites and blogs to approach for links, develop new link bait content (articles, podcasts, video etc.), and establish new relationships that can facilitate links. Compile an initial keyword list This involves two independent activities. There you have it.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 3, 2008
    [2008, Podcast] Breaking Through Same Old Health Care Marketing
    In this podcast with Larissa Rodriquez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey. There is plenty more examples of social media in healthcare that we will cover on future episodes of the Marketing Edge podcast. Time 17:44.
  • MY TRAVELS ON THE NET  |  TUESDAY, SEPTEMBER 23, 2008
    [2008, Podcast] What You Need to Know about Internet Marketing (in 500 words)
    They hear about your company in an article, blog, forum, podcast, video, social media or social networking website and because they like what they hear, they visit your website. Internet marketing is often overwhelming and confusing. and all that entails into your internet marketing mix. I'll be honest with you, it even drives me nuts.
  • SMART MARKETING  |  THURSDAY, SEPTEMBER 11, 2008
    [2008, Podcast] Small Business Marketing: Do You See Your Company's Marketing Style on the Highway?
    Common "turn signals" in the marketing world are e-newsletters, podcasts or press releases. They're probably now Twitter ing and podcasting, yet their company lacks a basic marketing plan and communications platform. These days a trip on the highway is filled with adventure. No Turn Signals. Slowpokes in the fast lane. Driving?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2008
    [2008, Podcast] Blogging from the World Business Forum
    Because of this many of them have appeared on my blog either in summary format or in a live podcast (I never pass up the chance to chase one of these guys down for a quick chat). Whenever September rolls around I always get excited about 2 things – fall sailing and attending the World Business Forum at Radio City in New York.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [2008, Podcast] Yodle: Managing the Long Tail for the Long Tail!
    Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [2008, Podcast] Web 2.0 Expo – cool stuff seen on the floor of the show
    So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Not only do they build cool marketing campaigns but they can connect to your sales process.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 29, 2008
    [2008, Podcast] LiveBar – Add Community to your Site in Seconds!
    Link to Original Audio Source Signup for this Podcast Series About Peter Peter founded LiveWorld, Inc. A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar. in April 1996. Peter sets the LiveWorld vision and directs overall operations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 1, 2008
    [2008, Podcast] Content IS your Brand
    Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it. But in today's Web 2.0 world – content is King.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 21, 2008
    [2008, Podcast] Using Email to Improve Profit
    Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 15, 2008
    [2008, Podcast] Healthcare & the integrated channel - Understanding Cancer TV
    There is a new medium to report about in this podcast, I'll call the integrated channel. In this podcast we feature a website that illustrates an Integrated Channel, it is www.UnderstandingCancer.tv It is a production of Supportive Oncology Services and Multiplicity Media. Time 18:33. And Facebook I Support Understanding Cancer TV.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 29, 2008
    [2008, Podcast] The social mind of a corporate marketer
    Many of the readers of this blog and listeners of the Marketing Edge podcast have been in those sessions where ideas are evaluated about whether to have a company blog, launch a podcast series or include bloggers in the media relations strategy. Time 23:15. Some of GM’s efforts on the Web: FastLane blog. GMnext.
  • MARKETING EDGE  |  MONDAY, MARCH 10, 2008
    [2008, Podcast] The Conversation Agent gets Maruggi to converse about new journalism
    Thank you to Valeria Maltoni, the Conversation Agent , for interviewing me on social media and journalism last week for her blog. The profession of journalism has changed considerably since my days in front of the camera and the mic. early & mid 80s if you must know) Now, the web makes every medium - multimedia.
  • MARKETING EDGE  |  MONDAY, MARCH 10, 2008
    [2008, Podcast] Social Media Breakfast in Scottsdale/Phoenix, AZ, Friday, March 14
    I’ll be in Phoenix visiting clients and family, and I thought it would be good to have a Social Media Breakfast. It will be at: Cafe Carumba. 7303 E Indian School Rd. Scottsdale, AZ 85251. If you are planning on attending, please RSVP on our Upcoming event site. just need to make sure we have enough seats at the table
  • MARKETING EDGE  |  TUESDAY, MARCH 11, 2008
    [2008, Podcast] Crisis communication lessons learned from Gov. Eliot Spitzer
    In this podcast, we talk about the important considerations in planning crisis communication, using the political example as a teaching point for corporate situations Time 21:28. You’ve probably heard about Eliot Spitzer and his, well, lapse in judgment. So I’ve been around the block on political communication.
  • MARKETING EDGE  |  FRIDAY, MARCH 21, 2008
    [2008, Podcast] Marketers can drink it up at the Tiki Bar and the new short form genre
    The show, available wherever podcasts are distributed, also has a delightful Web site with excellent tie-ins to merchandise , drink recipes and plenty social media uses, including MySpace badges, a forum and live chat elements. In the podcast we chat with Jeff Macpherson, the director of Tiki Bar. Time 20:22.
  • MARKETING EDGE  |  MONDAY, MARCH 31, 2008
    [2008, Podcast] New rules of marketing and PR: it’s about what buyers value
    In the podcast, we highlight the following: –The need to move away from messaging to return to a more personal style of communicating. For example, our client Technomic Asia doing the China Business Podcast to discuss issues related to - you guessed it - China business. Time 16:56. will be there and look forward to seeing you
  • MARKETING EDGE  |  SATURDAY, APRIL 12, 2008
    [2008, Podcast] Is social networking right for corporate marketing? Two tests will you help decide
    This podcast we'll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO and co-founder of Ning , and Robert Scoble world renown blogger and managing director of Fast Company TV. Time 13:37. spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. Test One. Test Two.
  • MARKETING EDGE  |  MONDAY, APRIL 14, 2008
    [2008, Podcast] Conversation is part of all marketing, whether you know it or not
    His popular blog and podcast are Jaffe Juice and Across the Sound. Time 18:34. Marketers can no longer hide in an ivory tower from the conversations that are taking place among consumers, investors, customers and all of the publics in which companies operate, according to author Joseph Jaffe , our guest on this episode of the Marketing Edge.
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