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  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2008, Podcast] Survey Says…Tech Buyers Read and Forward White Papers
    In fact, seventy-seven percent of respondents said they’d read at least one white paper in the last six months (compared to 68 percent in the 2008 survey), with 84 percent of them rating white papers as moderately to extremely influential when making technology-purchasing decisions. To download the report, visit [link].
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 3, 2010
    [2008, Podcast] Marketers: It's Time To Get Off The Dime
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Marketers: It’s Time To Get Off The Dime It’s been a tough 18-plus months for everyone in this channel, contractors, distributors and manufacturers alike. And guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2009
    [2008, Podcast] Will Blogging Kill Trade Publications?
    Pile the 2008 Recession on top and the industry has no room for innovation. Create videos or podcasts that accompany the articles that can only be accessed by using a code from within the magazine. But as much as I’m a technologist and marketer, I’m also a realist. And that’s the challenge facing trade publications.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 9, 2009
    [2008, Podcast] Strategic Guy: Three Phases of Social Media Maturation
    The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. From start-up to execution and now ROI evaluation, we have lived the maturation of social media and digital public relations programs. You have to fish where the fish are, right? This internal buzz stimulates action.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 24, 2010
    [2008, Podcast] B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies
    In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [2008, Podcast] Top Social Media Measurement and Tracking Tools
    Podcasts. 2008 FOLIO Award Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Media Kit.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [2008, Podcast] How NOT to pitch a blog | Online Marketing Blog
    Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 8, 2008
    [2008, Podcast] Telephony Podcast: Ifbyphone CEO Irv Shapiro
    'TelephonyOnline.com is featuring a Podcast interview about Ifbyphone. To download the podcast, visit: [link]. The post Telephony Podcast: Ifbyphone CEO Irv Shapiro appeared first on Ifbyphone. To hear it, visit the URL below: [link]. blog Interviews
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2008
    [2008, Podcast] iPhone App Development Platform Podcast
    You can listen to the podcast here. The post iPhone App Development Platform Podcast appeared first on Ifbyphone. 'Yesterday Ifbyphone CEO Irv Shapiro participated in a discussion with Truphone ‘s James Body and Martin Rosinski of Palringo on Alex Saunder’s Squawkbox about the iPhone Development Platform. blog iPhone
  • LEADER NETWORKS  |  THURSDAY, JUNE 5, 2008
    [2008, Podcast] Enterprise community and professional networking vendors
    technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with The vendor landscape for consumer communities is pretty well known, but for enterprise… there is a lack of coverage and guidance. Companies struggle with the question of how to begin the search? Where should they look?
  • DIGITAL VOICES  |  FRIDAY, MAY 2, 2008
    [2008, Podcast] Web 2.0 – a categorization model
    is the plethora of associated buzzwords – RSS, Social networking, Folksonomies, Wikis, Blogs, RIA’s, REST, Ruby on Rails, Social Software, The long tail, Podcast, Itunes, tag clounds, sematic web to name a few. Web 2.0 is a term was coined circa 2004 by Tim O’Reilly. One of the challenges with the term Web 2.0 Hurry up.
  • DIGITAL VOICES  |  FRIDAY, MAY 2, 2008
    [2008, Podcast] Web 2.0 – a categorization model
    is the plethora of associated buzzwords – RSS, Social networking, Folksonomies, Wikis, Blogs, RIA’s, REST, Ruby on Rails, Social Software, The long tail, Podcast, Itunes, tag clounds, sematic web to name a few. Web 2.0 is a term was coined circa 2004 by Tim O’Reilly. One of the challenges with the term Web 2.0 Hurry up.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, APRIL 17, 2008
    [2008, Podcast] Events, Social Media and Chocolate
    Video’s and podcasts were created around the event. Recently, I spent the morning attending an amazing event in San Francisco: The Chocolate Salon at Fort Mason and it got me thinking about how dramatically the promotion of local events has changed in the past few years with the prevalence of social media and Web 2.0 technologies.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, MAY 8, 2008
    [2008, Podcast] It’s the Whole System, More than the Mobile Device
    held off buying an iPhone, needing Outlook Exchange functionality, but will buy iPhone over Blackberry because of the way iTunes pulls down my favorite podcasts and because I have iTunes connectors in my cars. The New York Times ran an interesting story about how the Apple iPhone is going to take a bite out of RIM Blackberry sales.
  • LOOPFUSE  |  TUESDAY, APRIL 13, 2010
    [2008, Podcast] Q&A with Laura Ramos – Part 3: Implementation & Keys to Success
    The trick is to focus on quantity –take long white papers and break them into several smaller parts, cut up data sheets into tables and bulleted lists, enlist subject matter experts in developing blog posts, videos or podcasts, or syndicate partner content – without sacrificing relevance. And what do we need this system to do to get there?”
  • LOOPFUSE  |  WEDNESDAY, MAY 26, 2010
    [2008, Podcast] Oracle acquires a million lines of code
    The trick is to focus on quantity –take long white papers and break them into several smaller parts, cut up data sheets into tables and bulleted lists, enlist subject matter experts in developing blog posts, videos or podcasts, or syndicate partner content – without sacrificing relevance. And what do we need this system to do to get there?”
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 26, 2009
    [2008, Podcast] Driving Traffic to Your Homepage All the Time May Be a Big Mistake
    You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). You begin to see great results with hundreds of new visitors coming to your site everyday. You are excited until you see two key site statistics that burst your bubble. They are: 1. They have a direct impact on your bottom line. Resources
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JANUARY 19, 2006
    [2008, Podcast] B2B Lead Generation Blog: Improve your online sales lead tracking
    FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Understand the significance of your Web site.
  • SMART MARKETING  |  THURSDAY, JANUARY 12, 2006
    [2008, Podcast] Smart Marketing: Looking for a marketing job? Try this tactic.
    Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  FRIDAY, APRIL 7, 2006
    [2008, Podcast] Smart Marketing: Marketing consulting - Direct response advertising for Lawn-Boy
    Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 27, 2008
    [2008, Podcast] What does a leads score really mean? - Marketing Interactions
    Main | Buyers Dont Distinguish Sales from Marketing » March 27, 2008 What does a leads score really mean? heard a great quote by Jon Miller at Marketo on a recent podcast. Posted by: Dale Underwood | March 29, 2008 at 06:49 PM Hi Dale, Thanks for the comment. did go listen to the podcast. Which one is more engaged?
  • MARKETING INTERACTIONS  |  THURSDAY, MAY 8, 2008
    [2008, Podcast] Trade Show engagement is critical for marketers - Marketing Interactions
    This online resource includes videos, webinars, podcasts, an ROItool, and other training information that will help you get the results youwant from event participation. Trade Shows are a major component of the B2B marketing mix. And, trade show spendingis slated to increase. Online interactions are onething, face time is priceless.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 13, 2008
    [2008, Podcast] Free Preview Calls with Sales SheBang Speakers - Marketing Interactions
    » August 13, 2008 Free Preview Calls with Sales SheBang Speakers Im giving a workshop on Flipping Your Focus at the upcoming Sales SheBang Conference in September, in Minneapolis. Brooke Green , the Ultimate Sales Chick podcaster, is passionate about claiming your worth. Main | Inactive Leads - Keep or Purge? Please try again.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 20, 2008
    [2008, Podcast] Content Design for Nurturing Insights - Marketing Interactions
    And, once they return, sign them up for a webinar on the same topic or give them a link to a podcast. Posted by: Fred Yee | August 20, 2008 at 01:37 PM Hi Fred, Thanks for your comment. Ardath Posted by: Ardath Albee | August 20, 2008 at 01:54 PM Verify your Comment Previewing your Comment Posted by: | This is only a preview.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 23, 2008
    [2008, Podcast] The Expansion of Seasoned Interest - Marketing Interactions
    Others spoke about: coaching programs consultative selling referral and partner programs podcasting negotiating creating multiple revenue streams developing audio educational programs and much more I received valuable takeaways from each of these generous women. What a summit! Twelve of us presented workshops to the group about our expertise.
  • MARKETING EDGE  |  WEDNESDAY, JULY 11, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, JULY 12, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Paul, MN.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 27, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. channel.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Now what?
  • MARKETING EDGE  |  MONDAY, DECEMBER 17, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  TUESDAY, DECEMBER 18, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 30, 2007
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, JANUARY 12, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  WEDNESDAY, JANUARY 16, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Eegadds!
  • MARKETING EDGE  |  THURSDAY, MAY 15, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  TUESDAY, JULY 15, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  MONDAY, OCTOBER 13, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 18, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 24, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 26, 2008
    [2008, Podcast] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 25, 2007
    [2008, Podcast] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 26, 2008
    [2008, Podcast] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 2, 2008
    [2008, Podcast] Where is the Future of Selling Headed?
    I recently read and listened to on Brian Carroll's blog, B2B Lead Generation Blog , an interesting Podcast about the new role of sales as expert content filters. Brian brings up the notion that today's role for sales people has changed due to the advent of the Internet. agree with this and it has made for a complex world indeed.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2010
    [2008, Podcast] Social Media Usage in Content Marketing Jumps 500% in Two Years
    As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008. Podcasts.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Digital Magazines.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 30, 2009
    [2008, Podcast] CMO Advice: What to look for when choosing a Social Media or Digital agency?
    Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. Related posts: Sincere Marketing – a podcast with Romi Mahajan We live in an age of skepticism about all forms. Romi: The single most important factor is the agency’s internal organizational principle.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [2008, Podcast] ClickInsights: How can B2B marketers use content effectively for demand generation?
    Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Create a podcast that meshes the above interviews with your thoughts on the subject. You’ll have to write articles, agree to speak publicly, be open to participating in industry associations and webinars or podcasts.
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 14, 2009
    [2008, Podcast] Best of 2008: Cool Web Tools, Part 3
    Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? It can be used to create banner ads, slide shows or Flash-like animations.
  • ANYTHING GOES MARKETING  |  TUESDAY, OCTOBER 30, 2007
    [2008, Podcast] How do Marketers Measure Online Marketing?
    for every dollar spent in 2008. In addition, email ROI is decreasing but there are ways to leverage email with other marketing channels such as search, direct mail, podcasts and videos to help increase the effectiveness of email. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 Happy marketing!
  • ACQUIRING MINDS  |  SUNDAY, JUNE 22, 2008
    [2008, Podcast] What to make of the new Oracle.
    Corporate Podcast Shows - Oracle:8 , SAP:0 - A slam for Oracle Digg-style ranking site - Bonus points for Oracle on creating the Oracle Mix beta site There you have it.even in the online world, Oracle can claim superiority! Tags: podcasts blogs social media Web 2.0 That budget is 1.7% of revenue versus more than 5% a decade ago. media.
  • ACQUIRING MINDS  |  MONDAY, DECEMBER 1, 2008
    [2008, Podcast] New B2B Research on Lead Generation through Web 2.0 Media
    Tier 3 - Podcast and pinging tools make up the third tier. Today we released the results from our latest research on B2B lead generation. would like to share our first chart from the research. We asked the B2B marketers if a select number of online media tools were being deployed in lead generation programs. These tools are primarily Web 1.0
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 30, 2009
    [2008, Podcast] Best of 2008: Random but Interesting, Part 1
    Record and promote podcasts? The Complete Idiot’s Guide To Podcasting by Search for Blogging Mert Erkal delivers just what this post's title promises. If you're a podcasting pro, you can safely skip this one. Looking for the best career search websites? Specialty search engines? The story behind LOLcats? Find music online?
  • MARKETING EDGE  |  SATURDAY, JUNE 20, 2009
    [2008, Podcast] Notes From the 140 Conference on Twitter
    saw this while researching a project with the Society for New Communications Research about the differences in topics covered by the social web and mainstream media during the presidential campaign of 2008. We’ll also have podcasts with conference speakers, including Jeffrey Hayzlett of Kodak and Steve Rubel of Edelman. Business.
  • MARKETING EDGE  |  FRIDAY, MAY 29, 2009
    [2008, Podcast] Using Experts to Get Better Media Coverage
    Bankrate, Inc “Bankrate.com’s 2008 Checking Study&#. In this “Soundbites From the Road&# podcast, Zanca and I discuss the highlights of using experts to provide greater depth of information and analysis. This is a good follow-up to the Marketing Edge podcasts with author Paul Schempp of 5 Steps to Expert.
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 22, 2009
    [2008, Podcast] 3 More Tips for Optimizing SEM Campaigns
    a product trial, podcast, video, white paper download or webinar registration). The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Keep your content network clean. Be sure to save your work.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 21, 2009
    [2008, Podcast] Match Marketing Content to Executive's Media Preferences
    The study was conducted by Financial Times and b-to-b agency Doremus New York via an online survey of 338 global senior executives in Q4 2008. 41% listen to podcasts. I was asked recently, via Twitter, what type of content I recommend my clients use. My reply was that it depended upon what the client's buyers needed and wanted.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, FEBRUARY 27, 2009
    [2008, Podcast] My Blog got me a New Job and a Book Deal!
    I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.
  • MARKETING EDGE  |  MONDAY, DECEMBER 29, 2008
    [2008, Podcast] Best PR and SEO Tactics
    As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. In this podcast, I chat with Lee Odden, a nationally recognized SEO and affiliate marketing consultant. Time 28:49. What’s in a word? Plenty. VigiLanz is a client).
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 29, 2008
    [2008, Podcast] You could be Losing 50% of your Potential Sales
    This is why podcasts, video and written content options can be a boon to increasing a buyer's perception of relevance. A recent IDG survey of 600 IT buyers discovered that they're only finding content relevant to their needs and their stage in the buying cycle only 42% of the time. Let me say it again >> only 42% of the time!
  • MARKETING EDGE  |  FRIDAY, DECEMBER 26, 2008
    [2008, Podcast] Marketing - It’s Not Who You Know It’s Who Knows You
    Chuck Hester, communications director of iContact, a large email solutions provider, and nationally recognized Linkedin expert is the guest on this Marketing Edge podcast Hester is as good as it gets about living the slogan It’s Not Who You Know, It’s Who Knows You. Time 16:43. All the other words on this blog help address that single slogan.
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [2008, Podcast] Three Elements of a Winning Blog Post
    His blog post on the Top Rank Blog today is about the best social media podcasts. Add to that the aspect of voting (which Odden does in allowing voting for your favorite podcast) and you have a winning post. Tags: social media podcasting blog best practices marketing podcasts I’m a fan, friend, and peer of Lee Odden.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 19, 2008
    [2008, Podcast] Five Ways PR Will Adapt to the Next Generation Newsroom
    In this podcast, I mention one of my favorite sites, The Frontline Club, an independent journalist organization in London. Time 30:05. What would a newsroom look like if you built it from scratch today? In this interview with Chris, we discuss the five principles their research identified for what a newsroom will look like. Please stop.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 15, 2008
    [2008, Podcast] WMC Interviews: Anne Holland
    Does podcasting work?" Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. Survey them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 4, 2008
    [2008, Podcast] How to develop Thought Leaders
    Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. But truly differentiated and provocative thought leadership is actually hard to come by. At InformationWeek, the No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 11, 2008
    [2008, Podcast] How to create your own Personal Brand?
    Link to Original Audio Source Signup for this Podcast Series About Dan Dan Schawbel is the leading personal branding expert for Gen-Y. As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Finance
  • PR MEETS MARKETING  |  SUNDAY, MAY 18, 2008
    [2008, Podcast] Tagged - What's on page 123?
    In addition to Freakonomics, I finally finished David Meerman Scott's book, The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly (2007). . Mack Collier tagged me a couple of weeks ago on a meme about what I'm reading right now. Levitt and Stephen J.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 6, 2008
    [2008, Podcast] PRMeetsMarketing Weekly Articles: February 7, 2008
    haven't heard the podcast yet, but it seems worthwhile based on Brendan's summary. Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [2008, Podcast] Word of Mouth Beats Out Comparison Shopping for Health Care
    Sarasohn-Kahn talks in this podcast about the relationship consumers have with social media in their healthcare decisions. In the area of public relations, podcasts are used to increasing effectiveness as a source for news reporting, and consumer information tools, Johns Hopkins Medicine podcasts are a classic example.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 25, 2008
    [2008, Podcast] Proven Big M Marketing Techniques
    Link to Original Audio Source Signup for this Podcast Series About Dave Dave Guzeman Mindpik's Mastermind, has combined sophisticated technical savvy with keen marketing instincts for over 30 years. Marketing is the interface a company builds to interact with the marketplace and the customer base.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 18, 2008
    [2008, Podcast] Secrets of Web Analytics – a podcast with Avinash Kaushik
    Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast. We also took some live Twitter questions as we were doing the podcast.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [2008, Podcast] “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�
    Is Business Week reporter Steven Baker active on social media (podcasting, blogging, & twitter) because he doesn't have enough press releases to read? He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! More Movement Than Market. Imagine that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 6, 2008
    [2008, Podcast] Secrets of Social Media Marketing – a podcast with Paul Gillin
    Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. Link to Original Audio Source Signup for this Podcast Series About Paul Paul is a veteran journalist who's always been fascinated by the leading edge of technology innovation. There is no doubt the speed of change in the media space is blinding.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 11, 2008
    [2008, Podcast] Off Topic: My Biggest Influencers
    But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. Back to the Best of 2007 series next week. 1) My mother. Going strong at 87, she still reads voraciously.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 16, 2008
    [2008, Podcast] Best of 2007: News Articles on Social Media Marketing
    Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. David Bankston del.icio.us
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 22, 2008
    [2008, Podcast] Best of 2007: Articles and Blog Posts on SEM
    by Buzz Marketing for Technology Podcaster Paul Dunay hosts an interesting debate between Steve Rubel—who claims that a PPC recession is looming—and Alan Rimm-Kaufman, who takes a more bullish view. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. PPC Outsource or In-House?
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 30, 2008
    [2008, Podcast] Best of 2007: Articles and Blog Posts on SEO (Part 2)
    Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups. However.a
  • WEBMARKETCENTRAL  |  WEDNESDAY, FEBRUARY 27, 2008
    [2008, Podcast] Best of 2007: Web 2.0 Sites
    Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. Go2Web20.net Billed as "the complete Web 2.0
  • WEBMARKETCENTRAL  |  FRIDAY, MARCH 14, 2008
    [2008, Podcast] Do Agencies Get Social Media?
    Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing. We're blogging!" to some posts. Haven't you people learned the art of pretending that you know what you're doing?
  • WEBMARKETCENTRAL  |  FRIDAY, APRIL 11, 2008
    [2008, Podcast] The 11th P of Blogging: Perspective
    Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant del.icio.us pointed out the need for an 11th "P" word—perspective. Why do you blog?
  • WEBMARKETCENTRAL  |  MONDAY, MAY 19, 2008
    [2008, Podcast] Hear About PR & Social Media at the B4B Conference
  • WEBMARKETCENTRAL  |  THURSDAY, JUNE 5, 2008
    [2008, Podcast] How Social Media Has Changed PR
    And through various forms of social media—blogs, video, wikis, forums, podcasts, social bookmarking and networking sites—they have made themselves participants. What do you think? Is that: Completely off base; A pointless statement of the blatantly obvious; or An intriguing contention that makes you want to hear more? Web 2.0
  • WEBMARKETCENTRAL  |  MONDAY, JULY 14, 2008
    [2008, Podcast] B2B Marketing Fast Fixes
    To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). Measure the right things.
  • WEBMARKETCENTRAL  |  FRIDAY, SEPTEMBER 5, 2008
    [2008, Podcast] Social Media Best Practices Start with Blogging
    There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 8, 2008
    [2008, Podcast] The 8 Layers of a B2B Web Marketing Plan
    These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.) It also shows why I don't try to make a living as a graphic artist.) Level 3.
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 16, 2008
    [2008, Podcast] 12 Steps to Successful SEO
    Ongoing link building Link building is a process; over time, you'll discover new sites and blogs to approach for links, develop new link bait content (articles, podcasts, video etc.), In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 3, 2008
    [2008, Podcast] Breaking Through Same Old Health Care Marketing
    In this podcast with Larissa Rodriquez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey. There is plenty more examples of social media in healthcare that we will cover on future episodes of the Marketing Edge podcast. Time 17:44.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 30, 2008
    [2008, Podcast] Retailers Taking to Facebook One Way or Another
    Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. highlight from the piece; “A September 2008 study by Rosetta (formerly Brulant) that focused on the top 100 online retailers in the US found that 59 had a fan page on Facebook, up from 30 in May 2008. Time 14:22.
  • MY TRAVELS ON THE NET  |  TUESDAY, SEPTEMBER 23, 2008
    [2008, Podcast] What You Need to Know about Internet Marketing (in 500 words)
    They hear about your company in an article, blog, forum, podcast, video, social media or social networking website and because they like what they hear, they visit your website. Internet marketing is often overwhelming and confusing. and all that entails into your internet marketing mix. I'll be honest with you, it even drives me nuts.
  • SMART MARKETING  |  THURSDAY, SEPTEMBER 11, 2008
    [2008, Podcast] Small Business Marketing: Do You See Your Company's Marketing Style on the Highway?
    Common "turn signals" in the marketing world are e-newsletters, podcasts or press releases. They're probably now Twitter ing and podcasting, yet their company lacks a basic marketing plan and communications platform. These days a trip on the highway is filled with adventure. No Turn Signals. Slowpokes in the fast lane. Driving?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2008
    [2008, Podcast] Blogging from the World Business Forum
    Because of this many of them have appeared on my blog either in summary format or in a live podcast (I never pass up the chance to chase one of these guys down for a quick chat). Whenever September rolls around I always get excited about 2 things – fall sailing and attending the World Business Forum at Radio City in New York.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [2008, Podcast] Yodle: Managing the Long Tail for the Long Tail!
    Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [2008, Podcast] Web 2.0 Expo – cool stuff seen on the floor of the show
    So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Not only do they build cool marketing campaigns but they can connect to your sales process.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 29, 2008
    [2008, Podcast] LiveBar – Add Community to your Site in Seconds!
    Link to Original Audio Source Signup for this Podcast Series About Peter Peter founded LiveWorld, Inc. A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar. in April 1996. Peter sets the LiveWorld vision and directs overall operations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 1, 2008
    [2008, Podcast] Content IS your Brand
    Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it. In Web 1.0 But in today's Web 2.0 But you know what?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [2008, Podcast] Putting in place a Virtual Events strategy
    Link to Original Audio Source Signup for this Podcast Series About Stuart Stuart Bowen, Senior Director of Virtual Events, ON24 In his current position, Stuart overseas the Sales and Business Development of ON24 Virtual Show, working with Sales, Executive Management and Product Development. Learn more on [link
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 21, 2008
    [2008, Podcast] Using Email to Improve Profit
    Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 15, 2008
    [2008, Podcast] Healthcare & the integrated channel - Understanding Cancer TV
    There is a new medium to report about in this podcast, I'll call the integrated channel. In this podcast we feature a website that illustrates an Integrated Channel, it is www.UnderstandingCancer.tv Podcast Timeline. Time 18:33. It is a production of Supportive Oncology Services and Multiplicity Media.
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