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B2B Marketing Traction
AUGUST 4, 2011
One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Here are my descriptions for SMART B2B marketing plans: Specific. According to a Technorati study from 2008, blogs have a 94% abandonment rate. Without the What?,
B2B Marketing Traction
APRIL 2, 2012
A 2008 Technorati study showed that the blog abandonment rate was over 90%! So, you need to plan enough time to write quality content. And, if you need help planning or setting up your blog or want to hire a blog ghost writer, please contact me, Jennifer Beever, at New Incite for more information. Please comment below.
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B2B Marketing Traction
AUGUST 16, 2010
I got an inkling that all was not right in the web development and SEO world in 2008. I said, “Now there are more good SEO companies out there, I can partner with them and focus on strategic marketing, marketing planning, execution/project management and results tracking!” Hmmm – that’s too big a range!
B2B Marketing Traction
FEBRUARY 17, 2011
In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 The important thing is to plan incremental activity and measure your results. I attended Chris Rollyson ‘s excellent workshop that he did for the Institute of Management Consultants’ Annual Confab Conference. while mitigating risk.
B2B Marketing Traction
MARCH 19, 2010
Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.” On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend.
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