Vidyard

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3 Lessons on How to Use Video to Drive Business Value

Vidyard

My co-founder and I launched the agency in 2008 to help clients solve their business challenges through creative thinking, storytelling, and video. Click Through Rate with Personalized Video. We focus on creating personalized videos where viewers can choose their own adventure based on specific triggers or actions that they take.

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A Shortish History of Online Video

Vidyard

Moving pictures became personal. Why You Were the Time Magazine Person of the Year in 2006. MySpace, Wikipedia, YouTube, and a host of other collaborative sites led to Time Magazine publishing the controversial Person of the Year as simply “You” , representing the people who used these tools every day to redefine the web.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

If someone on your team sets up the business’s YouTube as a user channel under their personal email, it’s theirs if they ever leave. Search giant Google’s technology channel on YouTube tells people’s personal stories. Give your company its own Brand Channel: User channels and Brand Channels are different, but often confused.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

If someone on your team sets up the business’s YouTube as a user channel under their personal email, it’s theirs if they ever leave. Learn From the Pros Search giant Google’s technology channel on YouTube tells people’s personal stories. Brand it like you would your website: Consistency matters.

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