Paul Gillin

MAY 27, 2010

It started in October, 2008 and had attracted more than 700 contributions 18 months later. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. Activities are a validation point.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 17, 2010

In 2008, about 100 people visited the site every day. It’s a camaraderie that is nurtured by personal contact. Suddenly the discussion became more personal and the people behind Dell TechCenter more real to their constituents. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 29, 2012

P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. Jodi Allen, P&G’s vice president of North America baby care, was taking a personal role in countering critics, posting comments on the Pampers website, recording web videos and participating in discussion groups.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50