Content Standard

OCTOBER 15, 2018

That was 2008. It’s not simply a question of headcount: explode the scale of your content operations and issues of communication, visibility, process, and measurement become exponentially more complicated. To summarize, marketing leaders need enterprise-wide visibility into all brand touchpoints, stat.

Digital Asset Management 80

Digital Asset Management Enterprise Management Organization Work Management 80

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal - revenue. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal – revenue. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. This is up from 16% in 2008. How Social Media is Transforming the B2B Buying Experience - Buyer Persona Insights , November 28, 2010 Image by dusan.writer via Flickr.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40