Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. Read The Anatomy of a Great Web Persona by Brian Massey.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Optinmonster

FEBRUARY 26, 2020

The first of our PPC best practices is automation and it starts with well-defined processes. If you don’t have well-defined processes for the things that you do all the time (testing, bidding, reporting, etc.), your first step is to document those processes. Reverse image search site TinEye has been around since 2008.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Outgrow

JANUARY 25, 2023

They’re fierce yet, you know majestic in their persona. So, you know, when, HubSpot launched inbound back in 2008, I was a very big fan of the inbound approach, and I was very bullish on the idea that this could potentially change the way marketers market and it would become the de facto approach. There is no process.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. Review Your List Every Morning. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convert

APRIL 18, 2022

A pricing strategy refers to the processes you use to set prices for your products or services. Pricing can convince your reader to make a purchase or scare them off. So you’d do a thorough review of the key experiment parameters like sample size, conversions, statistical significance, power, and more.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52