Rev

OCTOBER 13, 2018

You can listen to the two podcasts here and here. That’s a lot of life experience purchased with the hard currency of execution. In the book, David covered five areas of demand generation and lead management: Buyer personas. Each stage of the buying process or each stage of the DemandGen process is like containers of inventory.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Passive reading of your content will not move the prospect along in his/her decision making process. There is plenty of information out there about buyer personas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Outgrow

JANUARY 25, 2023

We recently interviewed Mike Lieberman for our monthly podcast – ‘ Marketer of the Month ’! How to overcome common challenges small business owners face About our host: Johan Lievens is the podcasting host at Outgrow.co No problem, just watch the Podcast! They’re fierce yet, you know majestic in their persona.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal - revenue. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal – revenue. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convert

APRIL 18, 2022

A pricing strategy refers to the processes you use to set prices for your products or services. Pricing can convince your reader to make a purchase or scare them off. The process for A/B testing prices is the same but it’s not that simple. Pricing Strategy – What it is & How to Choose One For Your Brand.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52