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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Pandemic Persona. Since founding the concept of buyer personas for B2B in 2001, there has never been a need for a new type of persona. The COVID-19 pandemic has forever altered the global business economy.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. A: Because of the breadth of industries we have and because of the breadth of personas, we focus our personalization by doing a lot of segmentation for industry, size and persona. Using AI can create creativity.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). The hero’s journey helps you get beyond the facts and figures in buyer personas, into the hearts of your customer heroes.

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Buyers are young, grew up on the internet, and expect personalized – human – experiences. Salesforce.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events. Virtual Events.

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Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

Top Rank Marketing

.” — @JanineWegner Click To Tweet AI Insight #5 — Paul Dobson Paul Dobson Head of Digital Services Cloud Software Group @svengelsk AI personas may emerge as future influencers, especially with specialized LLMs. iPhone App Store was launched in July 2008. Eventually, there will be an AI for everything.