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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. All Rights Reserved.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

White Papers. Webinars Events. 2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Webinars, Content & Events. Paper Merchants. Sales & Marketing. --> Bloggers. --> Resources. Video Center. Browse Issues.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2008 FOLIO Award Winners. Follow her on Twitter. FOLIO: Update Webinar, content & service feature updates. UPCOMING WEBINARS. RECENT WEBINARS. Awards Show/Gala. Fashion Shows. Trade Show.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Need to see the increase in Twitter followers over time? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Trade show. Presto, a pretty graph in about 3 seconds flat. A new product launch. A write up on a blog. New YouTube video that goes viral.

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Marketing Metrics 101 for B2B Startups

Online Marketing Institute

You can sign up for email updates, subscribe via RSS or follow me on Twitter. Subscribe in a reader Popular Latest Comments Tags 7 Rules for Perfect Press Releases Influencers Suck Selling vs. Buying: A Marketing Wake-up Call Twitter: Is Marketing Doing it Wrong? If you enjoyed that, you should subscribe! All Rights Reserved.