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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing. authority. post-sale relationship.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Find these and more in this list of some of the best SEO tools and related reviews of 2008. THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). Bookmark this page and keep it near the top of your list. In many communications, it's best to avoid jargon or at least define it.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator.

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Best of 2008: SEO Link Building

WebMarketCentral

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. He believes that while it's still critical to get the basics of SEO (like on-page optimization) right, with each passing day "you need a bit more (economic and/or social) capital to compete."

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners.

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Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).

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