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Best of 2008 (So Far) - Cool Web Tools, Part 2


Here are more of the most useful business, social media and web marketing tools of 2008. dnScoop is a domain check and website valuation tool that estimates the value of an established website or a domain name using several different criteria including the number of inbound links; the popularity, age and Pagerank of the domain; website traffic; and other factors.


Best of 2008 (So Far) - SEO Guidance, Part 3


He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile). When is including a meta description tag important (and when isn't it)?

Best of 2008 (So Far) - Cool Web Tools, Part 1


Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. The list includes direct links to register for each service, login and submit a new item, as well as each site's Pagerank and Alexa rank. Want to know how to post links to dozens of popular social bookmarking sites—in a hurry? Turn your computer into an alarm clock?

AdAge Power 150 (or 500): How long will it last?

PR Meets Marketing

AdAge Power 150 (technically 500) looks at various factors for compiling this list such as subjective points, rankings by Google PageRanks and Technorati, and in bound links.  . Wow - I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 - or in this case top 500. This raises an interesting question about how these lists are compiled.

The complete knowledge sharing guide. |

Buzz Marketing for Technology

July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. pagerank. about. contact. subscribe. advertise. privacy. photos. Categories. Announcements (26). Blogs (28). Business (22). Collaboration (16). Content Management (2). Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Archives.


Best of 2008: SEO Guidance, Part 4


Among the myths flayed here: duplicate content isn't that big of a deal, although webmasters should "make it easy for us (Google) to find the preferred version;" XML sitemaps harm your rankings (quite the opposite!); and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms).

Best of 2008: SEO Guidance, Part 3


TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? How can PR and SEO work together more productively?

The Coming Consolidation in Social Networking


Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. Social media sites are multiplying like rabbits. while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.

Best of 2008: SEO Tools, Part 2


SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator. What are the best tools for analyzing your website text? How can you view your website the way search engines see it?

Best of 2008 - SEO Tools, Part 1


Find these and more in this list of some of the best SEO tools and related reviews of 2008. THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Looking for an easy-to-use backlink checking tool (or two) for SEO?

Best of 2007: Blog Posts on Social Media Marketing


From 0 To PageRank 4 In 1 Month: Interview With Local Seo Andrew Shotland by Convert Offline This blog interview demonstrates how to quickly build blog traffic by combining quality traffic with social networking. My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing.

Best of 2008: SEO Link Building


The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. That works sometimes.).

Best of 2007: Amusing and Creative Marketing Stuff


Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. bedtime story about search engines. A rap about link building.

Best of 2007: SEO Analysis Tools


SEOmoz SEO Tools by SEOmoz SEOmoz offers some basic free tools for tasks such as checking pagerank and backlinks, and identifying the strongest pages on your site, as well as premium content and more advanced tools. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics.


Google and the Parable of the Turkey


As Eric Goldman reported on his Technology & Marketing Law blog, a company called KinderStart sued Google in March of 2006 : "Google has been sued for downgrading the PageRank of websites in contravention of its stated 'objective' policies. In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Taleb's lesson for us from this: don't be a turkey. Err, advertisers.

E-Quip Blog: Assessing Your Firm's BD Performance


To gage the relative effectiveness of these activities, consider tracking the following "leading" indicators: Google PageRank, traffic (visitors, followers, Facebook friends), interactions (comments, discussions, messages), mentions (use Google Alerts to track how many times your firms name is mentioned on the internet). ► 2008. (42). Friday, May 27, 2011. So where to start?


Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads.

Why Social Media Really Matters

Customer Experience Matrix

This is use of social media to connect with consumers. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. In search marketing, the source of authority is implicitly based on the group itself: Google PageRank is largely determined by the number of links to a Web site – a version of “wisdom of the crowd”. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Of all that research I mentioned last week , two pairs of facts stood out.