Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. Research is part of the prcoess that allows you to lay the foundation knowledge you have created. Research is how you build up knowledge of a particular area in order to have anything to share. Intellectual Property (4). Knowledge Management (35).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. This was a presentation to instructional design researchers advoca more. ® New Organization ï?® Favorites & Groups.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Content Standard

MARCH 23, 2015

In 2008, Barack Obama did something no other presidential candidate had ever done: He used social media to engage his audience and influence their decision-making process. This got me wondering, how will online content help candidates connect to voters during the next election? Obama: The Political Content Marketing Pioneer.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : Forrester Research. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. B2B Customer Perspective and Buying Process. 70% of bloggers are talking about brands on their blog organically. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Content Standard

OCTOBER 26, 2015

And more and more research shows that consumers gravitate toward social posts and editorial penned by people just like them, not a brand’s CEO, nor its awesome new advertising campaign that features Derek Jeter. The firm noted that between July 1, 2014 and March 8, 2015, the brand totaled 21,438 posts on Twitter.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

And more and more research shows that consumers gravitate toward social posts and editorial penned by people just like them, not a brand’s CEO, nor its awesome new advertising campaign that features Derek Jeter. The firm noted that between July 1, 2014 and March 8, 2015, the brand totaled 21,438 posts on Twitter.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hinge Marketing

MARCH 10, 2014

Rick’s expertise in financial media came into play when he realized that Bay Street Group would benefit from a media wing through which to channel some of its research findings and analysis. Although delivering content is the focus of his organization, Rick founded CPA Trendlines around a marketplace need, not around the product.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling CPA Cost per Acquisition 48

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. Successfully integrating a B2B blog into the marketing mix can provide organizations a wide range of benefits, from increased leads to improved brand awareness.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. If the subject of the blog post addresses those issues, the contact information can immediately connect them into the organization. You do a great job of showcasing your experts at Emerson Process Experts.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. You need to give your whole organization the tools, training, and content to engage with your customers. Sorry to break the news, but Joe shared that success is often an 18-24 month process. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Blog Marketing Interactions Twitter Ardath421. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Blog Start with a Lead Twitter BrianJCarroll. Ardath Albee. Measure momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. Is Vertical CRM Right For Your Organization? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Proper organization is important to an effective B2B blogging strategy. I wouldnt advocate ignoring platforms at the expense of a blog.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Twitter is even narrower at 36% – 46%. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Onalytica B2B

MAY 16, 2018

This is what my dad told me, I’m twelve years old and I’m learning about feedback and process improvement. So I graduated college and I started my speaking business, speaking about customer service and writing about it and researching about it, and that’s where it all started. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues. And the second axis is a focus on the process, how things flow from an external perspective.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Social Media?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Position yourself as the go-to source for stimulating research, insight and interpretation of the latest news and trends.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

AUGUST 26, 2014

It took you four and a half hours, required a ton of research, and maybe cost you a very late night. Chartbeat’s research demonstrates that there is “little correlation between Twitter activity and article completion.” 3) Keep it organized. Keep it visually organized. It was a good one.

CPL 28

CPL Cost per Lead SIC Correlation 28

Hubspot

FEBRUARY 20, 2015

While books could be (and have been) written about each of these diets, I hope this post encourages further research and investigation. It''s found primarily in bread, flour, beer, and many processed and packaged foods. In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Hubspot

MARCH 12, 2015

To help boost top-of-mind awareness, Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels and handed them out throughout different cities, in order to increase its exposure on Twitter. 10) Coffee for Less. How to Run Your Own User Generated Content Campaign.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

ClickZ

OCTOBER 13, 2022

But it’s counter-intuitive in the long term, according to research into the global financial crash in 2008. As a marketer, you want to add value to your organization and help the company respond to the rapid pace of change. Join the conversation with us on LinkedIn and Twitter. Something marketers do brilliantly.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I wish more twitter users understood this.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Research: How do people talk about your industry and who are the influencers?

Social Media 155

Social Media Media Paid Content Work Management 155

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. One of the topics was microblogging, and Twitter was discussed. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

OCTOBER 17, 2018

Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base. Use Twitter retargeting. Do your ranking research. While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. While some brands have been early innovators in converting larger pieces of content into smaller components, many marketers have yet to explore the process. This level of organization can help you sort content for more effective personalization.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52