B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. Research has also found that our decisions and actions are greatly influenced by how choices and options are presented.

Ethics 71

Ethics Work Management Studies Resources 71

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. These SDR/BDR teams need lead flow in order to do their jobs. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

illumin

SEPTEMBER 25, 2023

Six Degrees was founded by Andrew Weinreich , who is often credited as the “father of social media,” in order to help people create connections and meet new people. Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

B2B Marketing Directions

FEBRUARY 26, 2023

Nudge: The Final Edition by Richard Thaler and Cass Sunstein (Yale University Press, 2021) Source: Yale University Press The original edition of Nudge was published in 2008, and "nudging" soon became a popular behavior change/management tactic in both the public and the private sectors.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Outbound Engine

APRIL 20, 2020

No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Nobody in real estate needs to hear the spooky ghost story of the 2008 financial crisis again. Real Estate professionals felt the decline quickly and acutely.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

Oktopost

APRIL 8, 2020

Companies are on a difficult course to navigate and adapt quickly to a new world order. The world economy has certainly been through other crises (the dot-com crash, September 11th and the 2008 recession). Look to the Other Side: Right now many B2B marketers are in the eye of the storm. B2B marketers can learn from them.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Salesforce Marketing Cloud

OCTOBER 14, 2021

“For me, running reports and dashboards in Salesforce brings order to a chaotic world.”. Maybe it has to do with my personality — I’ve always been a math person — but for me, running reports and dashboards in Salesforce brings order to a chaotic world. That move led me to become a director of sales operations — a dream role for me!

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. It’s important to focus on the best and most effective ways of pushing through micro-aggressions in order to achieve a goal. Amy Noack – Field Enablement Director. Liz Brown – Services Architect.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. As the Depression lagged on, stores cut back on their orders and sales stagnated. How to adapt your goals during tough times.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

BenchmarkONE

SEPTEMBER 17, 2020

But in order to create sales enablement content, it helps to have a CRM tool to track customer pain points, activities, and their journey through the funnel. In 2008, only 12 percent of businesses used a cloud-based CRM, which increased to 87% in 2019. . Driving lead generation. Getting more responses from prospects.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Martech

SEPTEMBER 11, 2023

Our customer wants us to know about them in order to be more of a curator for them. I’ve been working from home since 2008 and soon one reason people will be buying decor is they’ll be getting bored with their stuff. Q: What have you found out from that data about your customers and about what they want?

Curation 103

Curation Purchase Pricing Price 103

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Convince & Convert

JUNE 29, 2014

Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. This assessment is produced by my friend Sally Hogshead , whose new book “How the World Sees You” is amazing and available for pre-order.

Aggregators 165

Aggregators Communities Analysis Personalization 165

Launch Marketing

SEPTEMBER 2, 2020

We reorganize by cleaning out closets, drawers and garages to bring some order back to our homes and our lives. In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. Most of us practice some sort of annual-cleaning ritual. Is your team making the most out of your current B2B CRM?

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant. The term “real-time marketing” is a myth. Content is the fuel.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Of course, the system still has some standard events shared by all clients, such as orders and customer service calls. and now also in Europe. These are all essential for real-time machine learning.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

ViewPoint

JUNE 24, 2016

In no particular order, we would like our readers to understand and embrace these three ideas: If you haven’t engaged the customer before there’s a deal on the table, you are making a fatal mistake. What are the three most important takeaways for salespeople, account managers, and sales leaders who read this book?

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Brandwatch Marketing

OCTOBER 3, 2022

Klout grabbed a lot of attention when it launched back in 2008 as it was one of first examples of scoring users based on social influence. TweetDeck is perfect for bringing some order to your influencer marketing. Klout is probably the most well known tool on this list. It’s also the tool that has come under the most criticism.

Tools 92

Tools Blogger Demographics Social Media 92

Sana Commerce

OCTOBER 9, 2022

The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. Any mistakes that customers make while ordering items or with manual data entry can become extremely costly. No manual work to enter an order and no mistakes! Differences between Australia and New Zealand.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

6sense

NOVEMBER 9, 2021

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate. Cabin crew used their skills as care ambassadors.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Biznology

SEPTEMBER 19, 2017

I use it myself in order to instruct Google how to parse my Plone site since I don’t want to assume Google’s spiders and bots are as familiar with this open source Zope – and Python-based CMS: I have actually been using the Internet Archive Wayback Machine to dig myself all the way back to 1996.

Google 123

Google Press Domain Marketing Management 123

B2B Marketing Directions

OCTOBER 1, 2022

Smaller companies may have to reduce costs in order to conserve cash, and large, public companies often reduce expenses in an effort to preserve margins and earnings per share, both of which have a substantial impact on stock prices. The results of these studies are compelling, but they are also counterintuitive.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Valasys

MARCH 4, 2019

Mark Lethbridge and Gravity director Sean Feast will be joining James Goddard on the JJM board in order to oversee the integration between the 2 agencies. The 45 employees that are employed with JJ Marketing will remain in their Oxford office and will continue to operate under the name of JJ Marketing, a Gravity Global business.

Demand Generation Agencies 56

Demand Generation Agencies Paid Search Agency Advertising Agencies B2B Marketing 56

Convince & Convert

APRIL 27, 2015

jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. on the marketing side and logistical side to determine what needs to be cut, replaced, improved upon, or kept in order to continue forward as a business.

Social Media 153

Social Media Media Conference Social Networks 153

Heinz Marketing

APRIL 27, 2020

Among the best practices she shared as well as those reinforced by CMO attendees: Agile is about focus first, speed second: Many people get it the other way around, which just means you’re getting more stuff done in random, unproductive order. Here’s a great GTM Decision Tree framework created by Brittani Dinsmore at Moz that helps with this.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Valasys

FEBRUARY 12, 2019

Since Internet of Things is considered the future of data acquisition, CRM giants like Dynamics365 and Salesforce have been investing in this technology and even integrating it into their various systems in order to maximize the customer experience. All this is done in order to enable market segmentation and to effectively target campaigns.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Jeff Sexton provides three helpful techniques to help anyone who's been "inside" for a while to take an outsider's perspective in order to produce more effective, relevant copy.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

MARCH 23, 2009

There you have it, the best writing on writing from 2008. Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. In order to track and measure their success, HW Media uses Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. In order to track and measure their success, HW Media uses Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

Buzz Marketing for Technology

JUNE 27, 2008

Sunday, May 25, 2008. In order to prepare students to work with an international community of colleagues we need to provide them with opportunities to interact with people from around the world. In order to prepare students to search for and evaluate information, we need to provide them with opportunities to do just that.

Education 100

Education Screencast Ning Web 2.0 100

WebMarketCentral

JUNE 3, 2009

5 Things Salespeople Really Need From Marketing by Sales and Sales Management Blog Sales guru-ess Jill Konrath concisely explains what a sales team needs from the marketing department in order to launch a new product successfully, including sales tools, competitive research, and above all a compelling value proposition.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Seismic

JULY 19, 2022

So organizations need to figure out the processes that are taking up unnecessary time and get the s**t done in order to save time and increase output for as many people as possible. For example, amazing companies have come out of the 2008 downturn – many companies were born out of that. We can’t exactly control inflation.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

6sense

AUGUST 26, 2021

Among the best practices she shared as well as those reinforced by CMO attendees: Agile is about focus first, speed second: Many people get it the other way around, which just means you’re getting more stuff done in random, unproductive order. Thanks Jon Russo for sharing this.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

WebMarketCentral

FEBRUARY 10, 2009

Using Google Analytics Advanced Segmentation to Get Proper Ad Scheduling Data by SEOptimise On the topic of the Google Analytics Advanced Segments tool, Richard Fergie provides more detail and walks through an example of how this GA feature could be used to analyze conversions by day part in order to maximize the profitability of AdWords bids.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20