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How Online Sales Can Help You Grow in Hard Times

Hubspot

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. The Case for Taking Your Business (& Sales Transactions) Online. But at HubSpot, we truly believe that anyone can sell online. I know that shift can feel daunting.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Let’s reflect on the year and evaluate the tools available to move forward. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Your website should serve as a resource hub and connectivity tool.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Customer interviews.

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Leveraging Google Suggest as a Content Generation Tool

nDash

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Übersuggest.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

The purpose of an online business back in the day was nothing more than generating sales and attracting more buyers. According to the Baymard Institute , 21% of American online shoppers abandon their carts due to a long and complicated checkout process. In those days, most online retail sites had a barrage of hyperlinks.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? In fact, it can be quite the opposite.

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10 Emerging Social Media Tools to Try in 2023

Valasys

Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line. Considering the increasing importance of social media apps, the list below consists of tools that can be used to check a business’s social media performance.