Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. online average of $79,000.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? What does the challenge of media literacy mean for marketing today? Yet, many people don’t have the tools to acquire it. Some are working to address this.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. Upcoming Events.

Social Media 100

Social Media Communities Wiki Work Management 100

Zoominfo

DECEMBER 19, 2018

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Capterra is a free online service to help businesses find the software they need. Featured Video: Online Marketing Strategy on a Budget. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Online Marketing Institute

JULY 31, 2012

B2B: Business Media. Consumer Media. Lead Generation. Media Kit. E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Tool: Radian6 (Salesforce) URL: Radian6.com

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. Online messaging that speaks with the corporate voice of authority isn’t going to have the same impact on potential financial services customers that it might have had in decades past. Social Advocacy vs. Social Advertising.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Zoominfo

OCTOBER 5, 2021

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Capterra Capterra is a free online service to help businesses find the software they need. Featured Video: Online Marketing Strategy on a Budget. Go check out the Elite Marketing Pro YouTube channel today!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Hubspot

FEBRUARY 23, 2017

After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. From Six Degrees to Snapchat: A Brief History of Social Media. Source: VentureBeat. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Work Management 59

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

millennial generation. online communities. social media. user generated content. user interface. Wiki tools. Jun 26, 2008 0. Jun 25, 2008 0. There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch!

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

The Lead Agency

OCTOBER 4, 2017

Deep Learning focuses even more narrowly on a subset of machine learning tools and techniques and applies them to solving just about any problem, which requires “thought” – human or artificial. If you have used a search engine or social media today, you have probably already used it. Online monitoring is nothing new.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

SnapApp

AUGUST 24, 2017

As new technologies and opportunities to connect with online audiences rolled out, marketers had to learn, experiment, and adapt quickly to fall into the “early adopter” category and get ahead of their competition. . The new millennium brought a world of change for marketers as the internet became a more versatile tool. . “In

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Biznology

APRIL 22, 2013

and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow. So its success is dependent on volumes of users and views, but not direct revenue coming from those users.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. trillion by the year 2020.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Are you targeting final decision makers, users and/or influencers?

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 tools like blogs to manage their personal knowledge so it will be an easier step for them to manage their personal business knowledge in a similar way. Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

OCTOBER 4, 2008

Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. Taking notes online also made my notes more multi-dimensional. tools give all of us an opportunity to participate in and manage our own learning. through the lens of Web 1.0,

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

February 2008. April 2008. March 2008. February 2008. January 2008. User name: Password: Remember me. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. a wide range of individual working / learning styles, combined in collaborative networks, generating a continuous flow of the necessary results.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? Dont blame the user for visiting your error page." What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers?

Design 20

Design Marketing Websites Forrester Best Practices 20

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site. Make sure your primary navigation and site pages conform to a familiar user interface. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

JUNE 17, 2010

53% of Twitter users never tweet ). The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Hubspot

SEPTEMBER 19, 2018

recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. The IRS can point you to the right office in your state, and SBA.gov has tools to help you find out what kind of license you’ll need to operate your business. Social media offers free marketing. Source: Kauffman Foundation.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. In 2008, about 100 people visited the site every day.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50