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Biznology

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity.

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Latest Trends & New Perspectives on Brand Risk

Biznology

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. Disinformation Risks – usually a website or social media campaign launched against a brand. Both trends have been galvanized by social media. gun control, LGBTQ).

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The Medium.com is the message

Biznology

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! Blogging Personal Brand 2008 Aleppo Apple Inc. and other network affiliates. The More the Merrier. Copy and paste?

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The state of earned media blogger outreach

Biznology

Part of the issue is that blogger and influencer outreach is no longer new, unique, human, or novel; another part is that there are a lot more people doing it so bloggers are getting deluged; and, post 2008, things have been very bleak out there, economy-wise; finally, there’s a lot of money in blogger outreach. Very cool.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Read on to understand why.