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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U.

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Social media marketing isn’t a popularity contest


Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

started off with a this statistic that he found on Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? He offers six effective ways to use Twitter as a lead generation tool: 1. If you’re serious about using Twitter as a lead generation tool, Christian suggests that you tweet a minimum of three times a day. came across a blog this weekend that reinforced my thoughts.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. IBM Social Computing Guidelines: Executive Summary. IBM Social Computing Guidelines: Detailed Discussion.

Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. 100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. The rise of the blog.

Research: Fastest-growing companies accelerated social media usage

grow - Practical Marketing Solutions

companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  Social networking continues to lead the way. Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with 71% percent (up from 62% in 2009) reporting being familiar with the relatively new micro blogging and social networking site. Magazine.

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. CMO at KMART says TV is easier to track than social. Social media is changing rapidly.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. folio. Job Board.

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The is the message


Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today,, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! It’s 100% my social media cred (or, it could be that I have been farting around on Medium since May, 2014 — Medium was born in August 2012). Search

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Users can share and watch videos from a variety of online videos sources for free.

The Bamboo Project Blog

Buzz Marketing for Technology

Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. Somehow the fact that people tend to scan when they read online leads to a diatribe on how weve wasted our money by trying to get schools to come into the technological 21st century by bringing laptops into schools. Web 2.0 Web 2.0

Steve Nicholls on Social Media as a Crucial Component for Success

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<img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda.

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The Bamboo Project Blog

Buzz Marketing for Technology

June 27, 2008 | Permalink. |. Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. No massive lists of resources or tools. Dont show me 10 possible wiki tools. If for some reason that particular tool doesnt work for me, then we can talk about other options. Something else with this group--they are not looking for the BEST tool or process as much as the "good enough" solution.

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Social Media For Social Good. Will It Do Any Good?

It's All About Revenue

Those most passionate about the cause were more likely to encourage others to give via social media. Only 9% considered video or Twitter very important. “A lot of nonprofits are being dragged kicking and screaming into social media and social giving,” Vela said. by Jesse Noyes | Tweet this. And she started to wonder, Is there a way to monetize that enthusiasm?

Ascent of the social media climbers: Klout goes mainstream

grow - Practical Marketing Solutions

Because this excellent piece from Boston Globe reporter Beth Teitell represents one of the first times the concept of social scoring systems like Klout have jumped into the mainstream media. Here is Beth’s fine article: Ascent of the social-media climbers. The company, which was founded in 2008, recently raised $8.5 think this is significant. Klout score?

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

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Eight steps to thriving on information overload

Buzz Marketing for Technology

Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. However now we have access to many technological tools, which if used well, can assist us in coping with information overload.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Internet/Online Only.

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

Since I began blogging in July of 2008 to share with the world my advice on many things in social media, I wanted to devote this blog post to give all of you in transition the same advice that I gave my friend’s sibling as to how I would go about looking for a job in 2011.  What other job search advice would you give on utilizing social media in 2011?

Slow and Steady Wins the Social Media Race

Vertical Response

Social media is growing at an impressive rate. And while the majority of these new solutions are geared towards the individual user, several have become every day tools of modern marketers. According to Steven Strauss , small business expert and author of “The Small Business Bible,” 53% of small businesses still struggle to use social media effectively.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Which tools are most helpful? Crabs.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. That's the stuff that builds social media loyalty and grows and nurtures your community. You can use a tool like Brightkit to pre-schedule your twits in advance. email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.You can find many other blog posts out there on that subject. Most likely.

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Grow Your Wiki

Buzz Marketing for Technology

online communities. social. social media. Wiki tools. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0.

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21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. How can marketers best utilize social plugins for the platform? Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. STARS **.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  Not to mention the ever-growing importance of social strategy. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. 

Will Your Social Media Service Tell You When It Hits The Iceberg?

WindMill Networking

Social Media and Business: Will your social media service provider sink and disappear? Unless a venture succeeds, in the business of social media we are probably obliged to only one of Ben Franklin’s certainties.  But he does emphasize that there’s an important lesson to learn in our Land of Social Freebies: Free is great, but what will it cost you?

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” started getting found online and boosted my business revenues exponentially. What do you think?

The state of earned media blogger outreach


I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Earned media. The same thing is happening right now as I reach out to the tippy top of the social media marketing influencer world on behalf of SOCi , a social media marketing platform that’s pretty new on the scene. unless.” Yeah, infographics!

Lead Generation through Social Media?

Acquiring Minds

You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. The premise of this blog, Acquiring Minds , is that social media, as with other online media, provide B2B marketers with a stellar opportunity to generate qualified leads and to impact ROI. It almost seems heretical to sabotage social media by attempting to generate leads. The discourse on social media or Web 2.0 tools for lead generation.

The Tech Economy & Social Media

Marketing Edge

Let me highlight his fourth reason by citing it directly here because it involves social media, Colony writes, “4) Customers live on tech. Companies will have to stay focused on their web sites, social strategies, and eCommerce this time around — or risk losing their next generation of customers.”. Colony accurately believes social media is a general platform upon which millions of people live and work. Maybe I am a bit naïve about the transformation social media can help bring about in corporate America and society. And you

HubSpot's Social Media Delivers on ROI

Acquiring Minds

In some of my previous posts , I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media marketing and in the process, attract $17 million in venture capital for a social media and online marketing solution ( read more on why small business succeeds with social media ).

7 More B2B Social Media Tools You Haven’t Heard Of

Social Media B2B

Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. 1. Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard. 2. Spredfast. link]. Samepoint. link]. link].

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

How do big corporate brands implement social media? That's one way, others include: Providing social tools – Facebook applications or widgets. Being one of many in a non-branded social space – jumping onto Twitter as a company or a rep of a company with full weight of delivering actions on behalf of the company. Time 22:14. Fast Forward to Today.

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. This panel is part of Social Media Week NYC.