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How Online Sales Can Help You Grow in Hard Times

Hubspot

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. The Case for Taking Your Business (& Sales Transactions) Online. But at HubSpot, we truly believe that anyone can sell online. I know that shift can feel daunting.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. Online Event Plans. Tech marketers are significantly more likely (80% to 60%) than non-tech B2B marketing pros to move some or all of their planned live events online. Disposition of Live Events Budgets.

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2tor Paves the Way for Online Education and Community Building

Convince & Convert

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program.

Education 119
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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. The digital marketing landscape looks totally different than it did in 2008 during the last crash. this year as well. Accessibility is Paramount.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing.

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Why Millennials Value Experiences, Not Stuff

Biznology

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. Not just more purchasing online, but shopping with a conscience and desire to reward a brand that is giving back to society.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

The purpose of an online business back in the day was nothing more than generating sales and attracting more buyers. According to the Baymard Institute , 21% of American online shoppers abandon their carts due to a long and complicated checkout process. In those days, most online retail sites had a barrage of hyperlinks.

eCommerce 119