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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script | B2B

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. I look back to 2008 and 2009 and I think we had the priorities right. And it’s not instructive for setting priorities in marketing. Shared – social channels.

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. The problem with most websites is that they’re not remotely deep enough. Google Always Chooses Deep Over Superficial.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Which link are you more likely to click on: “Hey, visit our website at randomvendor.com!” But the story didn’t turn out that way.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I am referring to updating, maintaining and sometimes marketing their industrial websites. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing? My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Take a quick poll.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. From a strategic standpoint, clicks and associated behavior on the website are better indicators of intent than opens. It also fulfills the warnings made long ago when fewer people were listening.

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