Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?
Contently
MAY 13, 2019
Oh boy, do I have more sales enablement stats for you. It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short. Are they signing up for a newsletter, viewing a product page, downloading an e-book, or taking any other sort of significant action?
Let's personalize your content