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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. ” Part of that conversation includes email newsletters. This last newsletter is the brain child of Ayers and reporter Julia Glum, and it lives exclusively in the inboxes of subscribers. .”

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What NOT To Do When Creating Your Newsletter

Lead Liaison

The only good newsletter that I ever received was in 2008. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game. The point is: nobody likes newsletters. I’m not kidding.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. There’s also a real trend of first-party data with your audience, digital in particular.

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Good morning: Blockchain is going mainstream

Martech

They emerged together in 2008. Get the daily newsletter digital marketers rely on. “My mind had been marinating overnight — and for more than a year, really — in the abstrusities of cryptocurrencies and the blockchain technology on which they are built… Some of this stuff I understood; much of it I still did not.”

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script | B2B

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. I look back to 2008 and 2009 and I think we had the priorities right. And it’s not instructive for setting priorities in marketing. Shared – social channels.

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Once they get to your site, they’ll have the opportunity to get to know the new you.

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