Outreach

SEPTEMBER 29, 2020

They’re still buying, but they’re looking for immediate value, measurable outcomes, and significant ROI. By the time they speak to a sales rep, they’re well-versed about the product. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Biznology

DECEMBER 30, 2016

All sales people had to do was go grab it, especially as they represented products of ever-improving quality. This all changed with what we call the Lehmann Shock in 2008. Marketers are measuring page views and clicks. Both our domestic and our international markets fell apart. The yen is now at 100 to the dollar.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

chiefmartech

JULY 30, 2022

That is the number of software products profiled on G2’s site as of last week. In other words, that 103,528 number is a lower bound of the B2B software product universe. G2’s database is certainly still growing, adding on average 945 software products per month. The answer: at least 103,528. No sugarcoating it.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Influence is measured by evaluating mentions, retweets, replies and follows on Twitter. Klout is typically used for measuring your own social media influence.

Tools 92

Tools Blogger Demographics Social Media 92

Onalytica B2B

AUGUST 23, 2017

We’ll provide clarity on what influencer marketing is; why you should be doing it; how to define your strategy and objectives; how to identify and engage with your influencers, right the way through to measuring your success. ” Seth Godin, Marketing at Seth Godin Productions. They buy relations stories & magic.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. A brand doesn’t need content that says its product is great. We also continue to help companies understand changes in workspace technology.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Salesforce Marketing Cloud

MARCH 3, 2022

After the accident in 2008, Schultz was anxious to get back into sports, but struggled to find prosthetics to support extreme movement. They also use potentiometers , which are analog sensors that measure angular rotation and linear motion. By turning data into insights, BioDapt can be more efficient in its product development process.

Business 98

Business Design Efficiency High Quality Lead 98

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. So many disparate marketing tools only make the task tougher.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Buzz Marketing for Technology

JUNE 27, 2008

Understanding productivity in the Information Age. The researchers found that information workers whose strong e-mail networks allow them to receive new information sooner than their peers — or to receive more pieces of new information — are likely to be more productive than their less well-connected counterparts.

Product 100

Product Peer-to-peer RSS Press 100

B2B Marketing Directions

SEPTEMBER 18, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) of respondents from B2B product companies, and 39.1% Many consumers responded by increasing their purchases of products. to decline sharply.

CMO 52

CMO Customer Surveys Research B2B 52

Webbiquity

NOVEMBER 6, 2018

Some consumer products companies would send out generous free product vouchers to anyone whose letter (positive or negative) reached them, just because it was so unusual. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Actually reaching a human being was even more challenging.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

ViewPoint

JUNE 24, 2016

We also discuss the importance of growing the relationship after the sale, delivering on promises, measuring the value provided, and adapting to meet the customer’s evolving needs. The co-authors recently shared some insights with me about their goals for the book and its readers.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Customer Experience Matrix

FEBRUARY 2, 2017

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. So they come up with similar solutions.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Adapting to Customer Needs With the Right Products. Figuring that out starts with thinking about how your products and services impact your customers. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I first joined Acquia in 2008, leaving in 2011 to run a non profit. Q) Can you give us a brief introduction to Acquia?

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

B2B Marketing Directions

OCTOBER 1, 2022

For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's. The objective of this assessment is to enable marketing leaders to forecast how a potential recession would affect the demand for their company's products or services and thus their revenue.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Online Marketing Institute

JULY 31, 2012

Design & Production. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Browse Jobs. Search Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

NOVEMBER 8, 2012

” The company’s products include tools for browsers, websites (including WordPress plugins ), analytics and developers. Through web browser extensions, open platform APIs, and one of the largest and fastest growing networks of content publishers, Shareaholic reaches over 270 million people across every continent each month.

Curation 100

Curation Blogger Content API 100

Parse.ly

FEBRUARY 24, 2021

” and using the right technology to measure and report on that, you’ll have a difficult time winning the support of your executive team. In order to track and measure their success, HW Media uses Parse.ly Every piece of content we put out is measured in terms of engagement, traffic, referral sources, etc.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

and using the right technology to measure and report on that, you’ll have a difficult time winning the support of your executive team. In order to track and measure their success, HW Media uses Parse.ly Every piece of content we put out is measured in terms of engagement, traffic, referral sources, etc.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

B2B Marketing Traction

AUGUST 4, 2011

SMART stands for Specific , Measurable , Attainable , Realistic , and Timely. Measurable. How will you measure each activity? Is there demand for the product? According to a Technorati study from 2008, blogs have a 94% abandonment rate. results (measurements?), Without the What?, and How Much?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. ClickZ recently spoke with Michael Akkerman, Cardlytics Chief Product and Strategy Officer, to learn about how they help marketers reach consumers with engaging advertising based on purchase behavior. A history in ad tech.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Bannerflow

JULY 30, 2020

Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Working across teams, with employees briefed on the brand’s product and goals, can mean projects get completed faster – and cheaper. It symbolises that perfect harmony between advertising activity and that elusive sale.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

Content Marketing Institute

MAY 31, 2018

Of course, they want to be able to find their assets easily , but most often they want to use digital media “products” to reach prospective customers. The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms.

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

Valasys

FEBRUARY 20, 2023

Businesses have largely shifted their focus to social media strategies to make their products and services as widely known as possible. Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. The tools mentioned above will help you measure your performance.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Customer Experience Matrix

NOVEMBER 21, 2014

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). User research has been replaced by performance marketing and now lives with UX or product teams. From 2008 to 2018, US publisher revenue nosedived from $37.8b

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Martech Advisor

NOVEMBER 22, 2019

It is also important to track trends, measure the performance of social efforts, and engage constantly with prospects on social channels. It includes content publishing, tracking, and measuring. Your automation tool must track all your social platforms and be equipped to measure and analyze the performance of your social campaigns.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

thePoint

MARCH 25, 2020

For many businesses today, the first reaction to the current social and economic crisis due to the COVID-19 pandemic is to cut costs by downsizing staff or reducing paid hours, by shutting down production, or other measures. Companies that will be able to fill their orders quickly (no waiting to “ramp up production again”).

B2B Thought Leadership 72

B2B Thought Leadership Paid Search Agency Thought Leadership Marketing Management 72

markempa

MARCH 4, 2009

According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. You can make a huge impact by focusing first, on creating an Ideal Customer Profile (company-wide, for each product, service or solution).

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 120

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Valasys

JULY 31, 2020

The acquisition is supposed to positively impact the marketplace as brands require scalable, measurable platforms to deliver their marketing messages. It brings together innovative products and services attuned to the needs of the moment, a tremendous opportunity for growth, and talented leadership with vision.”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. A business continuity plan (BCP) is an outline of your business strategies to ensure continued productivity, minimal damage, and quick recovery during a national disaster or emergency. Desperate times call for calculated measures.

Social Media 75

Social Media Planning Media Business 75