Is Your Marketing Plan SMART?
B2B Marketing Traction
AUGUST 4, 2011
SMART stands for Specific , Measurable , Attainable , Realistic , and Timely. Measurable. How will you measure each activity? According to a Technorati study from 2008, blogs have a 94% abandonment rate. results (measurements?), Especially in tough economic times, they have limited resources to spend on marketing.
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