The Lead Agency

AUGUST 6, 2018

The process works by setting up content that is triggered when certain actions are made by users. Just to demonstrate how popular automation has become, in 2008 40% of businesses sent automated welcome messages, that number doubled to 80% in 2013 according to research conducted by Return Path.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    Because of this, Marketo announced in November the development of Lead Insight for Sales.  through opportunity completion and beyond.    We hope to see you at there! .  

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2013

Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. To address the challenge, Marketing started to play a larger role in the revenue process. No business completely escaped the impact of the economy in 2008.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Ambal's Amusings

JANUARY 21, 2010

If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process. in January 2008. Seamus' passion for sales, sales process and excellence enabled him to develop a platform that "finds, cares and feeds" prospects until they are ready to buy.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

JANUARY 8, 2014

E-mail: I first wrote about this one in October of 2008. Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years). Here we go. Ever since then, I’ve been publicly advocating to drop the hyphen in email. Who is with me ?

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

E-mail: I first wrote about this one in October of 2008. Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years). Here we go. Ever since then, I’ve been publicly advocating to drop the hyphen in email. Who is with me ?

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

The Lead Agency

OCTOBER 4, 2017

By applying natural language processing , text analysis , computational linguistics , and biometrics , marketers are able to determine whether content is positive, negative or neutral. Natural Language Processing and Speech Recognition. Example 2: Shift Communication’s utilisation of natural language processing.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. B2B Customer Perspective and Buying Process. To learn more useful information about B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. This is set to reach 12% by 2013. this year, to $129 billion. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

FEBRUARY 3, 2011

When I asked him about the genesis of the idea, he sent me this blog post describing the B2B Twitterer of the Year &# founding moment&# where he announces the 2008 winner United Linen aka @UnitedLinen. Now in it’s 3rd year, the awards have grown to 10 categories. The vote tallies determined the list of finalists.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Mapping Content to the Buying Process - Slidecast. Marketing and Sales Alignment – Marketo eBook (New!). The speed of change requires that marketers keep their content development process fluid over time. Mapping Content to the Buying Process - Slidecast. in January 2008.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

B2B Digital Marketer

MARCH 26, 2021

It takes a serious thought process. According to Marketo , organizations with robust alignment can grow by 20% annually. I think of 2008, when there were a great recession and businesses were shutting down, there was stagnation in programs. I did the same thing, it just wasn’t digital. So, now I am upgraded, I do ABM.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. The idea behind activity intelligence is gaining the insight into what potential buyers are doing throughout their research processes. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. Ramping from that to tracking millions of individuals is likely to uncover serious bottlenecks.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Ambal's Amusings

SEPTEMBER 17, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. ” The goal of each presale engagement should be to create content that will really make a difference in your prospect’s buying process. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. As part of the lead nurturing process, B2B organizations have to prove to prospects that they truly understand their unique business challenges.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Take YouTube, for example. Some statistics show email conversion rates increase up to 300% when video is included.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. Eccolo Media 2008 B2B Technology Collateral Survey.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. The buying process is increasingly non-linear , making the traditional handoff between Sales and Marketing ineffective in serving today’s highly complex B2B buying journey. Non-linear buying breaks the “baton handoff” model.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Customer Experience Matrix

FEBRUARY 21, 2012

Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. The process repeats, working up a hierarchy of combinations. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

FEBRUARY 8, 2021

People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. And so, the more we can build a trusted experience, the better that is for our brand.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Buying is a continuous and dynamic process. Sales people are not disappearing, but buying processes and therefore sales tasks are changing.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. The buying process is increasingly non-linear , making the traditional handoff between Sales and Marketing ineffective in serving today’s highly complex B2B buying journey. And they are very good at this process.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Metadata

APRIL 22, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Buying is a continuous and dynamic process. Sales people are not disappearing, but buying processes and therefore sales tasks are changing.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

APRIL 8, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

MAY 3, 2011

by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. Over the last few years, businesses have cut costs and streamlined processes to improve their bottom line. Now it’s time to reap the benefits.

Webinar Metrics 48

Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

OCTOBER 12, 2010

The second option, and where I see the largest opportunity, is to transform their current sales and marketing processes to improve both effectiveness (increase revenue) and efficiency (reduce costs) across the revenue cycle. In July 2008, we declared a Revenue Revolution to unite marketing and sales to ignite growth and drive revenue.

Work Management 48

Work Management Marketing Management Marketo Lead Ranking 48

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Her thoughts on writing and the creative process can be found on her blog Positive Reverie. Marissa Mayer. marissamayer. Been there ever since.” Gina Trapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in January 2008. Seamus' passion for sales, sales process and excellence enabled him to develop a platform that "finds, cares and feeds" prospects until they are ready to buy. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Her thoughts on writing and the creative process can be found on her blog Positive Reverie. Marissa Mayer. marissamayer. Been there ever since.” Gina Trapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Another benefit is that blogging has not only helped us grow our own B2B marketing business, but we’ve applied this expertise for other B2B companies like Marketo, PRWeb and PRSA. This is really helpful.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Seven Lead Nurturing Tools and Resources.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. The 2008 recession permanently altered how companies think about measurement. According to IBM, we now create 2.5 Buyers today are more empowered.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48