Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Marketing is playing a bigger role at the bottom of the funnel.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more emails than Marketing. It’s time for marketers to adjust the sails. I know all this sounds hard.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Martech

FEBRUARY 25, 2022

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. Adobe Marketo. Click here to download!

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

Adobe Experience Cloud Blog

JANUARY 3, 2017

On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! By the way—full disclosure on Marketo…(wait for it)….

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126