Adobe Experience Cloud Blog

DECEMBER 16, 2016

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. The fact that marketers recognize the value of dynamic content across mobile, web, and social media is a huge step forward.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. 86% of B2B firms are using social media, compared to 82% of B2C outfits. This is set to reach 12% by 2013. Source : BizReport.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

MAY 9, 2013

Other states were pumping their settlement funds into huge media campaigns with in-your-face TV ads. Instead of trying to engineer a media campaign, they created something much more sustainable. That’s with no mass media. The RAGE movement has earned a WOMMIE Award, a National ADDY and a 2008 gold EFFIE Award.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

E-mail: I first wrote about this one in October of 2008. According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” Here we go. In 2011, the AP Stylebook made it official. Who is with me

Wikipedia 48

Wikipedia Thought Leadership Marketo Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

E-mail: I first wrote about this one in October of 2008. According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” Here we go. In 2011, the AP Stylebook made it official. Who is with me

Wikipedia 48

Wikipedia Thought Leadership Marketo Opt-out 48

Marketing Insider Group

FEBRUARY 3, 2011

When I asked him about the genesis of the idea, he sent me this blog post describing the B2B Twitterer of the Year &# founding moment&# where he announces the 2008 winner United Linen aka @UnitedLinen. Now in it’s 3rd year, the awards have grown to 10 categories. The vote tallies determined the list of finalists. In Why Do You Tweet?

Twitter 100

Twitter Tips B2B Viral Marketing 100

Ambal's Amusings

JANUARY 21, 2010

in January 2008. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Seamus Walsh. Seamus Walsh founded VAZT Global Inc.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media. Social Media Budget Ratio , December 2, 2008. 42+ Social Media Marketing Tools , June 2, 2009. Can Twitters growth continue? ,

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. In TechTarget’s recent report, Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers , 60% of buyers reported being receptive to branding ads or email, and 40% to both. Enter the recession. Things are speeding up, no doubt.

Demand 48

Demand Brand Identity Branding Demand Generation 48

The Lead Agency

OCTOBER 4, 2017

If you have used a search engine or social media today, you have probably already used it. Yet again Chris Penn illustrates how he applies the technology at work, “So much media is created every day, and we humans can’t read it all, but the machine can. Well, machine learning is everywhere.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. social media, lead nurturing), B2B marketers repurpose content to extend their reach and do more with less. Tags: Modern B2B Marketing Social Media B2B blog.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 24, 2012

In 2008 I found a conference that seemed just right. It featured some of the biggest thought leaders in search at the time, but only had about 150 attendees so you could actually get questions answered and network with those you engaged with in social media. Attendee Only Content - Not Shared Via Social.

Examples 48

Examples Conference Network Marketing Marketo 48

Ambal's Amusings

SEPTEMBER 17, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. ClickInsights: Tips on how B2B marketers should leverage social media. Rebel Brown's blog Phoenix Rising. Patsi Krakoff's blog Writing on the Web.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Outputs, Outtakes, Outcomes.Oh

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Heinz Marketing

FEBRUARY 8, 2021

If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. Very happy to have you all here.

Account Based Marketing 86

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 86

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. That means Sales is working on the activities that used to “belong” to Marketing, such as sourcing email addresses, prospecting new leads, emailing prospects, and leveraging social media. In this new environment, Marketing has a new job.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

xiQ

AUGUST 8, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Don’t believe the hype. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Engagio

NOVEMBER 11, 2020

Think about all the data about your accounts: CRM, marketing automation, anonymous website visits, intent data, advertising impressions, chat, social media, firmographics, technographics, sales touches, and on and on. As the co-founder of Marketo, I played a key part in building the marketing automation category.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

xiQ

AUGUST 8, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Don’t believe the hype. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. That means Sales is working on the activities that used to “belong” to Marketing, such as sourcing email addresses, prospecting new leads, emailing prospects, and leveraging social media. It’s time for marketers to adjust the sails.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). That’s exactly what one of my B2B sales lead consulting clients, GlobalSpec (an online media company serving the industrial marketplace) did.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. “With social media and blogging, it’s kind of changing that dynamic.&# Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. Buyers are harder than ever to reach using traditional channels and media outlets. The 2008 recession permanently altered how companies think about measurement.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). What is the social media stat of the week? Listen Now. Eric : Awesome.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Marketing Automation Market Trends 2008 (analyst report). Two Social Media Marketing Tools and Resources. Seven Lead Nurturing Tools and Resources.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The Oracle Social Media Participation Policy applies to.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Vidyard

MAY 13, 2020

In short, if social media video matters to your company, you should think about having a presence on YouTube. Get the Social Media Video Specs Guide. Copy the link or click to share on a social media network or directly via email. Unlike other social media sites, YouTube’s comments are something of an unmoderated wasteland.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158