WebMarketCentral

SEPTEMBER 3, 2009

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2009

15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. Can you come up with three things to write that won't include one shred of marketing B.S. about your organization?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MARCH 23, 2009

Any type of marketing copywriting is a blend of art and science. There you have it, the best writing on writing from 2008. Writing for the web involves requires as much art as any other form, plus another level of science. You can make great stuff happen with great writing and a lousy web site.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

MAY 11, 2009

Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MAY 4, 2009

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. How can you optimize your use of social networking tools like Twitter and LinkedIn?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Instead of page and after page of marketing copy, provides news, advice, assets and opportunities for interaction. Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

APRIL 14, 2009

How can you use free Google tools to benchmark your search marketing performance against your competition? What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JUNE 3, 2009

Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 24, 2009

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. There are a few dead links in here and a few service with strange terms of use, but most of these links are active and useful.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 30, 2009

Resources to improve your Internet marketing skills? 10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!" Specialty search engines? The story behind LOLcats? Find music online?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 19, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

MARCH 30, 2009

As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

APRIL 27, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MAY 28, 2009

Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year. How can the Google AdWords search-based keyword tool be used for competitive research?

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g.,

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

OCTOBER 13, 2008

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. and "Apply Your PPC Intelligence to SEO."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

SEPTEMBER 16, 2009

How Internet marketing is like a ruptured disc. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

AUGUST 24, 2009

Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." Content marketing within the realm of social media is extremely powerful, but it does have a downside. Clueless tech support.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

DECEMBER 17, 2008

Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity. Clarity, branding and speed are also among the elements on this excellent pre- site redesign list.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

NOVEMBER 3, 2008

Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? so far in 2008. so far in 2008. The 100 top Web apps for 2008 by Webware The top 100 web applications as chosen by Webware readers, across 10 categories including browsing (e.g. What are the most popular Web 2.0 applications? Gmail, Skype and AIM).

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JANUARY 26, 2009

Or tools to help evaluate your competitors' online marketing strategies? Find these and more in this list of some of the best SEO tools and related reviews of 2008. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Search Marketing and Microsoft adCenter. by Search Marketing Standard Uh, no.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

SEPTEMBER 8, 2008

Blogger's to do checklist before hitting the publish button by Search Engine Marketing Consultant "How many times have we hit publish on a blog and then realized we forgot to do something crucial, whether it is changing post slugs or a crucial spell check?"

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Turn your computer into an alarm clock? Use Gmail as a web-based hard drive for file storage? Convert Archives Into Different Compression Formats (RAR to ZIP and etc) by Raymond.cc

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO 20

SEO Microsite Best Practices SEM 20