Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. So what’s next?

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. How (Not) to Ruin the Customer Experience by Asking for Feedback appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Webbiquity

NOVEMBER 8, 2012

Social Media Marketing. With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Fashion & Beauty. • Personal Finance. Who is Shareaholic? Check it out !

Curation 100

Curation Blogger Content API 100

Webbiquity

OCTOBER 29, 2014

It’s why we’re told that as marketers, we have only 30 seconds (or less) to get a reader’s attention , and why 40% of website visitors will abandon a page that takes more than three seconds to load (four or five seconds – who’s got that kind of time?!). What productivity hacks do you find most useful?

Product 100

Product Urgency Marketing Work Management Opt-in 100

Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. That, and dodging bullets in the rough-and-tumble world of search engine marketing. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. “Care for a drink?

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

FEBRUARY 9, 2021

Blogging is important because, up until 2008, more people still used offline (e.g. Online tipped over the 50% point in late 2008 and has grown every year since. It’s a lot of work, and an extremely competitive market. Brian Carrol writes almost exclusively about empathy marketing. Gini Deitrich developed PESO model.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Webbiquity

MAY 7, 2019

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. Technical debt is not only costly but also slows organizations down in being able to respond to the market.

Enterprise Management 195

Enterprise Management Work Management Marketing Management Marketing AI 195

Webbiquity

NOVEMBER 10, 2015

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. What do you think?

Top of Funnel 100

Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 100

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope. Here’s the story of Visme.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. How can you increase your content marketing footprint through guest blogging?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **. 5 STARS **.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Successful Twitter Marketing Strategies by Social Media Optimization. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum. Twitter Strategy.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

SEPTEMBER 5, 2019

He’s recently discussed how he raised money to grow his startup, how he used SEO to support that growth, and how content marketing has played a crucial role in NerdWallet’s success. Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008. Every penny counts when you have a tight marketing budget.

Startups 195

Startups Budget Programs Marketing Budget Tips 195

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM? 1) Infusionsoft. .”

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

MARCH 31, 2010

What effect does social media marketing have on revenue? Market Research Findings from Around the Web. Market Research Findings from Around the Web. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Battle of the marketing sexes by iMedia Connection. Learn and enjoy! Matt McGee. Hal Varian.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

FEBRUARY 28, 2017

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Showcase reviews: Marketing Insider Group (Startup). Showcase reviews: Marketing Insider Group (Startup). 2) Time Doctor.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MARCH 28, 2012

What website components have smart marketers left off their mobile sites? (as if a Dreamweaver course covered usability standards)…Your site uses internal language and writes from internal hot buttons to communicate with external audiences. Think mission statements, vision statements, core values…Awards and certifications abound.

Design 100

Design Marketing Websites Tips Landing Pages 100