Onalytica B2B

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

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Interview with Adam Saxton

Onalytica B2B

I started blogging and speaking in 2008. I also have other people that influence me from a marketing, life or YouTube aspect. Gary has been a big influence from a marketing perspective and also how to think about things. I started speaking back in 2008. I saw the whitespace and jumped on the opportunity.

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Interview with Andrea Learned

Onalytica B2B

Prior to entering this focus area, I was a marketing to women consultant, speaker and author. I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. . My book, Don’t Think Pink , was published in 2004.

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Interview with ?Shep Hyken

Onalytica B2B

Oh wow great question, by the way can I start off by saying the concept of influencer marketing is so powerful and to me Customer service is marketing and a lot of influencer marketing is happening on social media. It’s visibility, sponsorship and influencer marketing.