Biznology

APRIL 24, 2017

Social media is the most genuine form of marketing. 86% of marketers now combine paid and organic tactics as part of their social media strategies. It’s rare for social media marketers not to use organic and paid social media together.( Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. Looking at what @comcastcares has been able to do, customer service is the new PR, the new marketing, and the new advertising. Internet Marketing Offline Marketing'

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

SEPTEMBER 4, 2015

How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective. After all, picking and choosing who you market what to is segmenting. The post Social media marketing isn’t a popularity contest appeared first on Biznology.

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Social Media Social Marketing Media Buzz 80

Biznology

JUNE 19, 2019

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. ” The main goal was to determine “the impact of digital and social marketing risks to brand equity.”

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Biznology

AUGUST 29, 2012

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). There is no marketing or PR dashboard to integrate social media into. Is the market waiting for this? Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

APRIL 22, 2020

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. The market crashed and with it went our plans for certain films, franchise extensions, and synergy plans. How do we maintain the morale of those who are staying?

Planning 104

Planning Allocation Thought Leadership Work Management 104

Biznology

JANUARY 13, 2016

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

NOVEMBER 17, 2014

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

NOVEMBER 13, 2014

A look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now. Like this post? Sign up for our emails here.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

Biznology

NOVEMBER 1, 2016

Kimberly-Clark is looking for bright, talented thinkers who are eager to explore ideas, solve problems, and be part of collaborative teams and a performance-based culture that is focused on being number one in its markets. Let me know if you have any questions.

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Biznology

SEPTEMBER 19, 2017

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016.

Google 123

Google Press Domain Marketing Management 123

Biznology

MAY 20, 2019

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. The tech seems to be aimed at the lonely coder boy market. Almost nobody had heard of the term back then. Today it’s become a tired catch phrase on the cable news shows.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

OCTOBER 25, 2012

If you think online marketers like analysis, you’ve never met a baseball fan. Likewise, great marketing teams adapt to changing situations and seize opportunities when they pop up. I know plenty of businesses who were doing everything right just before the economy cratered in 2008. The right measures.

Online Marketing 80

Online Marketing Planning Work Management Marketing & Strategy 80

Biznology

NOVEMBER 14, 2016

Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. IBM largely reinvented its business in the early 1990s, when demand for mainframes tanked, but it reduced its workforce by half in the process.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Biznology

MARCH 16, 2016

As Tim Cook stated, these Millennials represent a much bigger target market than religious conservatives, and it is critical for Apple to emotionally connect and bond with them, which is what branding is all about. 72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008).

Brand Identity 80

Brand Identity Branding Privacy Trust Marketing 80

Biznology

AUGUST 16, 2010

Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).

Digg 80

Digg Stats Twitter Social Media 80

Biznology

SEPTEMBER 16, 2013

Because DataSift is the poster child of the stratification of the social media listening market. Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] If you still think that social media listening is all about Radian6, it’s time to look again.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Biznology

OCTOBER 18, 2012

The folks that I have felt most sorry for over the years are those ethical search marketers that have been attacked by so-called negative SEO (also known as Google bowling ), where unethical SEOs create spammy links to your site to intentionally get you penalized. But better late than never.

Google 80

Google SEO Ethics Opinions 80

Biznology

APRIL 16, 2015

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. Millennials) are a bigger and higher potential target market than religious conservatives. Content Marketing Brand Trust corporate branding maximizing shareholder wealth millenials social branding' Like this post? Sign up for our emails here.

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Biznology

NOVEMBER 12, 2015

This market segment is very diverse and dynamic, however. Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession. Hipsters – they probably live in hot neighborhoods in Brooklyn (e.g.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

Biznology

APRIL 16, 2012

STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 For example, if you have 553 connections. then, 449,900 know them and 16,698,900 know someone who knows them. MICROSOFT INSTANT MESSENGER PROVES IT’S 6.6

Social Media 80

Social Media Studies Media Case Studies 80

Biznology

NOVEMBER 23, 2011

Pat LaPointe, from MarketingNPV, stated in a blog post he wrote in September 2008: “(…) we marketers don’t do ourselves any favors by trying to disconnect from financial value just because it’s hard to make the links.

Social Media 80

Social Media ROI Media Social Networks 80

Biznology

OCTOBER 27, 2010

Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" Most of them have no other marketing expense each year than placing an ad with you. They trust you to be their de facto marketing agency. And this isn't a new trend.

Google 80

Google Paid Search Agency Advertising Agencies Internet Marketing 80

Biznology

JANUARY 10, 2014

Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. Internet Marketing Slider metrics Social business' However, chances are that for the vast majority of potential users, the jury on the actual benefits of going social is still out.

Business 80

Business Wikipedia Communities Internet Marketing 80

Biznology

APRIL 22, 2013

As Amazon’s growth accelerated, however, skeptics expected that brick-and-mortar retailers like Barnes & Noble or Borders would soon shoulder the young start-up out of the online book market. Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Addition 1.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

APRIL 18, 2013

But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. Yet, what are the top content challenges for marketers? It’s just who should produce it that is in dispute.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

SEPTEMBER 10, 2013

Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. In my case, blogger outreach, social media marketing, content marketing, and digital PR is the new SEO.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

FEBRUARY 25, 2014

And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. What separates winning content marketing campaigns from the losers? Persistence. socialmedia.biz).

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

OCTOBER 10, 2014

In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. Now, Google appears ready to make the same mistake again, supposedly creating a WhatsApp clone to compete in emerging markets. Not because WhatsApp doesn’t work in emerging markets, mind you.

Wikipedia 80

Wikipedia Paid Search Agency High Quality Lead Search Marketing 80

Biznology

JULY 5, 2010

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S.

Social Media 80

Social Media Media Internet Marketing Wikipedia 80

Biznology

SEPTEMBER 6, 2013

I still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail. Internet Marketing Information overload'

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SME Internet Marketing Communities Email Marketing 80

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

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Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

DECEMBER 20, 2017

Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. Millennials don’t think so, especially after the 2008 recession. The 2008 recession exacerbated this view. But is it working as a fair and just system for all today?

Brand Identity 116

Brand Identity Branding Enterprise Management Paid Search Agency 116

Biznology

SEPTEMBER 13, 2019

The 2008 Recession reinforced all these negative perceptions and led to new regulatory scrutiny which further polarized society. A recent poll by Fortune revealed that 80% of 25-34 year olds want more engagement by companies for dealing with social problems (e.g.

Brand Identity 116

Brand Identity Branding Budget Programs Marketing Proposals 116

Biznology

NOVEMBER 22, 2016

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Unfortunately, all this esprit de corps is mostly wasted in your pursuit of search engine optimization (SEO) ranking and in your content marketing campaigns. No, I am not missing a piece.

SEO 80

SEO Content Marketing Planning Content 80

Biznology

SEPTEMBER 22, 2015

Part of the issue is that blogger and influencer outreach is no longer new, unique, human, or novel; another part is that there are a lot more people doing it so bloggers are getting deluged; and, post 2008, things have been very bleak out there, economy-wise; finally, there’s a lot of money in blogger outreach. Very cool.

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Blogger Outreach Media Public Relations 80