Paul Conley: Has the Content Marketing Dream Become a Nightmare?
B2B Memes
DECEMBER 6, 2011
And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” By last year, he said , his working life was “consumed” by content marketing. What they’re selling in the market is the ability to co-opt their journalists!
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