B2B Marketing Traction

AUGUST 4, 2011

One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Especially in tough economic times, they have limited resources to spend on marketing. So, what they do spend on marketing must produce results. Without the What?,

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

MARCH 19, 2010

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.”

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

APRIL 2, 2012

” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. A 2008 Technorati study showed that the blog abandonment rate was over 90%! What else can help bloggers be more efficient?

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

DECEMBER 13, 2011

According to a Technorati study in 2008 , the blog abandonment rate is over 90%. In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. 80% of Twitter users have fewer than ten followers says Techcrunch. So why do this social media thing? Why invest the time and money?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 16, 2010

I got an inkling that all was not right in the web development and SEO world in 2008. That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing! In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. ” Eeeesh!

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

FEBRUARY 17, 2011

I wish I could remember who first invited me to connect, because today, over seven years later, LinkedIn makes my phone ring and my inbox fill up with inquiries from prospective clients and recruiters looking for an outsource marketing help. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

JULY 20, 2016

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. It is not OK to copy other marketer’s stuff.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100