The Point

JANUARY 19, 2021

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come?

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. This message is attributed to then-HubSpot CEO Brian Halligan.

Inbound Marketing 52

Inbound Marketing Tactics Planning Hubspot 52

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Business leaders will further their focus on trying to estimate the long-term outlook for their organizations, markets, buyers, and partnering industries. Planning has never been harder. Long-Term Outlook.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Zoominfo

MARCH 8, 2021

Invest in insurance plans that cover common IT and natural disasters — especially ones that are region-specific. In the following examples, some companies put their time into investing and planning and recovered their data — and some did not. After the storm that is data is over, it’s time to put plans into action.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs.

Planning 60

Planning B2B Marketing Emarketing B2B 60

B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. This all changed with what we call the Lehmann Shock in 2008.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Content Standard

AUGUST 17, 2017

According to Sporting News , 2017 TV ad revenues for the league project to be the lowest they’ve been since 2008. Unlike some other types of brand crisis, the NFL’s marketing challenges aren’t tied to one predominant factor. Image attribution: April Spreeman. Diagnosing the Problem.

Planning 44

Planning Advertising Agencies Paid Search Agency Brand Identity 44

Biznology

APRIL 22, 2020

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. The market crashed and with it went our plans for certain films, franchise extensions, and synergy plans.

Planning 104

Planning Allocation Thought Leadership Work Management 104

B2B Digital Marketer

OCTOBER 28, 2021

How can you do B2B marketing differently? Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before. One such way of doing non-traditional marketing is through book publishing. 20:32 – The hard part of authorship – marketing and promoting your book.

B2B 98

B2B Work Management Class PR 98

Heinz Marketing

APRIL 30, 2020

For example, we have several clients in board meetings this week discussing and confirming their path forward – with broad product, customer, marketing and sales implications. Lately other customer-facing teams have gotten involved as well, rebranding these events as Sales & Marketing Kick-Off (SMKO) or Revenue Kick-Off (RKO).

Planning 97

Planning Act-On Work Management Interactive Marketing 97

Heinz Marketing

AUGUST 14, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. LinkedIn to B2B Marketers: It’s Time To Build Your Brand. B2B marketers are known for relying on lead generation and account based marketing. Leverage Passion or Pay?

B2B 109

B2B Work Management B2B Sales Positioning 109

Outbound Engine

APRIL 20, 2020

The markets looked like a beach at low tide, dry. No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Like a tsunami, when markets quickly recede, they tend to roar back with a similar intensity. Fill your funnel now.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

Martech

SEPTEMBER 21, 2021

” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate.

Open Rate 131

Open Rate Email Marketing Planning Click Rate 131

Marketing Insider Group

MARCH 3, 2020

During the global economic crisis of 2008, an estimated 2.6 Take away the “us and them” feeling by ensuring there are open lines of communication between upper management and employees and being open and honest about the challenges the company is facing and the plans in place to overcome them. Commit to Your Employees.

Paid Search Agency 272

Paid Search Agency Opt-out Work Management Opt-in 272

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Martech

NOVEMBER 14, 2022

If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023.

Enterprise Management 108

Enterprise Management Work Management Paid Search Agency Marketing Management 108

Oktopost

APRIL 8, 2020

What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. This is not okay.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. The question becomes, how do marketers pivot their current or traditional marketing plans in an effort to really be in front of the right people? Will it be a united front among the unions? Constant change is going to be the new normal.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Biznology

JUNE 19, 2019

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. ” The main goal was to determine “the impact of digital and social marketing risks to brand equity.”

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Marketing is Essential During a Recession. Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

chiefmartech

JULY 30, 2022

“What is it about marketing that spawns so many software apps? ” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups , the truth is that martech is merely a part of a much larger software revolution. Surely no other profession has to deal with such sprawl!”

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

B2B Marketing Directions

JANUARY 14, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. The yin-yang concept can also be applied to several issues in marketing.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

BenchmarkONE

SEPTEMBER 17, 2020

The entire infrastructure of sales and marketing has shifted, and buyers are now self-educating. This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. Check out these current CRM stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Launch Marketing

SEPTEMBER 2, 2020

These checks and balances on essential marketing and sales tools help ensure you are following best practices for outstanding results. Create your forward-thinking marketing plan with our latest Raising the Bottom Line with Next-Level Marketing eBook. Keep in mind that 50% of the average marketing database is useless.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The March 2023 survey results are based on responses from 314 senior marketing leaders at for-profit companies based in the United States.

CMO 52

CMO Customer Surveys Research B2B 52

Webbiquity

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 37% of marketers say blogs are the most valuable content type for marketing. Forbes ). • NewsCred ). •

Business 100

Business Business Blogging Vendors Social Media 100

Zoominfo

MARCH 8, 2021

Invest in insurance plans that cover common IT and natural disasters — especially ones that are region-specific. In the following examples, some companies put their time into investing and planning and recovered their data — and some did not. After the storm that is data is over, it’s time to put plans into action.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Biznology

APRIL 24, 2017

Social media is the most genuine form of marketing. 86% of marketers now combine paid and organic tactics as part of their social media strategies. It’s rare for social media marketers not to use organic and paid social media together.( Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Ten rules of the road for metaverse marketing. This tenant reminds me of the great work done by Jonah Sachs and what he terms “empowerment marketing.” Processing.Please wait.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Martech

SEPTEMBER 11, 2023

One had 30 years of experience in textile sales and the others had 30 years of experience in marketing and working with some of the top brands in fashion and home furnishing. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Curation 105

Curation Purchase Pricing Price 105