The Lead Agency

AUGUST 6, 2018

When it comes to experimentation within B2B marketing, the opportunities are endless. Automate your email marketing campaigns. Marketing automation has become synonymous with email marketing, with many email marketing platforms offering automation as part of their services.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Adobe Experience Cloud Blog

FEBRUARY 10, 2015

The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo. This lead nurturing has been the norm and the marketing standard since around 2008.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. An advanced marketing automation platform will allow you to track digital body language to get a good grasp on important indicators of interest.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But there are plenty of other options, particularly for marketers with limited budgets. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.      Last year attendees made big leaps in integrating their sales and marketing teams during the event.  through opportunity completion and beyond. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. 42+ Social Media Marketing Tools , June 2, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee Recommends.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Lead Agency

OCTOBER 4, 2017

There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. In the next section, we are going to uncover some examples of how marketers are using machine learning powered technology to gain an edge over their competitors.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). in January 2008.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. I know all this sounds hard.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. What’s Next?! I ask Jon how do we get beyond ABM? It was fine.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Marketing was the “owner” of email, controlling the keys to customer communication. I know all this sounds hard.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

NOVEMBER 11, 2020

Think about all the data about your accounts: CRM, marketing automation, anonymous website visits, intent data, advertising impressions, chat, social media, firmographics, technographics, sales touches, and on and on. This was a linear, baton-handoff approach to marketing and sales. Want to learn more?

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

APRIL 22, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

OCTOBER 12, 2010

And from a technology standpoint, it fulfills the promise of customer relationship management and marketing automation with an integrated system where sales and marketing are synchronized to accelerate growth, beginning when a prospect is first encountered and extending it throughout the customer’s lifetime with the organization.

Work Management 48

Work Management Marketing Management Marketo Lead Ranking 48

Adobe Experience Cloud Blog

MAY 3, 2011

by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. In this post, I asked a few basic questions: Should B2B marketers change their strategies during a recession? This is a fixable problem.

Webinar Metrics 48

Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

SEPTEMBER 10, 2012

Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Paige ONeill.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Paige ONeill.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. 8 Ways The Internet Changed Software Marketing (blog post). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

New research puts Fortune 500 social media usage on display - grow - Practical Marketing Solutions , November 17, 2010 The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter. This is up from 16% in 2008. Marketing Automation (81).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Vidyard

MAY 13, 2020

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years. Paste the code wherever you’d like to embed your video.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Single Grain

JULY 21, 2020

The company was officially launched in 2008 at the TechCrunch Disrupt conference. Overview: Salesforce is a cloud-based software company that provides a complete software suite for customer service, marketing automation and application development. MailChimp is a B2B marketing automation platform for businesses of all sizes.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Vidyard

MAY 13, 2020

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. YouTube Live Streaming) YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years. YouTube Live (a.k.a.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Adobe Experience Cloud Blog

JANUARY 3, 2017

First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. By the way—full disclosure on Marketo…(wait for it)….

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126