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The Point

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B2B Demand Generation Predictions for 2021

The Point

JANUARY 19, 2021

Marketers will need to get ahead of this by incorporating credit ratings into the qualifying process.” – Sarah, Marketing Automation Specialist. “I I think a significant trend for B2B marketing and sales in 2021 will be video. Leads will need to pass “credit worthiness” before a closed/won is accepted.

Demand Generation Agencies 147
Demand Generation Agencies Demand Generation Demand Lead Ranking 147
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More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

JANUARY 14, 2014

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.

Lead Ranking 100
Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100
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