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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. .” ” Part of that conversation includes email newsletters.

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MarTech’s event marketing experts to follow

Martech

Whether in person or virtual, it’s as live action as marketing gets. In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. Event marketing is where the sizzle and the steak come together in real time. Before that he was V.P.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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5 Beautifully Written Blogs Any Writer Must Follow

ClearVoice

A Cup of Jo: Captivating, personal, intimate day-to-day writing stories, reflections and experiences, covering parenting, feminism, travel, marriage and beyond. One of the original — and most iconic — blogs out there, A Cup of Jo , has kept a strong readership since 2008. Seth Godin: Business, marketing and entrepreneurial advice.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. Use Personalization. We all have egos.

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Black Lives Matter: Resources to Learn, Grow, and Do Better

DemandBase

Being a person of color in America is a deeply complex and personal truth. As a person who is biracial and bicultural, my view of the world has been shaped most by the people I’ve met and the books I’ve read. For twenty-five years, Debby Irving sensed inexplicable racial tensions in her personal and professional relationships.

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How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

The most authoritative-looking study I found was from Media Dynamics in 2014 , which found almost no change since 1945 in ads people were exposed to, despite a near-doubling in the time spent with media (defined as TV, radio, Internet, newspapers and magazines). This can easily be converted to ad impressions per person per day.