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Attack of the Customers Press Release

Paul Gillin

JANUARY 24, 2013

A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. He was inducted into the CRM Hall of Fame in 2007.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

AUGUST 29, 2012

P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. The product had been heralded as a breakthrough by Good Housekeeping magazine and had already received several awards. “When I asked if there was a change in design, they denied it at first.”.

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Paul Gillin

Attack of the Customers Press Release

Attack of the Customers: The Pampers Dry Max Crisis

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