Industrial Marketing Today

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

Magazine about a coming revolution called “desktop publishing.” My first clue was trade magazines had started charging an extra fee for submitting color separated negatives instead of electronic files. I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Engineers tend to respond much better to peer-to-peer recommendations than some stranger tweeting about your company or its products. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.