2008, Process and Purchase - B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. The act of using content to generate demand for a complex sale is a long-term proposition. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view.

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Convince and Convert Blog: Social Media Strategy and Social Media.

ClickInsights: How can B2B marketers use content effectively for demand generation?

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